elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
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only a very meager portion of the shoe market in the country and even in the National Capital Region where it concentrates its distribution. The lowering of tariff in the late 90’s had hurt the industry too much that it has drastically decline in terms of production as well as the number of shoe factory has decreased as well from a total of 513 in 1994 to only 248 in 2004 (AJ Scott‚ The Shoe Industry of Marikina City‚ Philippines: A Developing-Country Cluster in Crisis‚ 2005). Besides the tariff
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new delhi INCLUDEPICTURE http//files.myopera.com/RAVI-RAWAT/albums/423534/IIPM20Logo.jpg MERGEFORMATINET Internship report on Marketing strategies of amway corporation Area of research marketing (20th June‚ 2014 till 6th August‚ 2014) Under the guidance of mr. Vikas samania Submitted by kapil gupta Batch SS/2013-16 Section SSU ID no. dl1316ssiche-ugpc11741(del-2-da-58288) Phone No. 9250239995 E-mail kapilgupta854@gmail.com Acknowledgement It is well-established fact that behind every achievement
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The Case analysis of Marketing Strategy for Self-financed Rehabilitation Centre Identifying marketing mix model 4P when planning marketing strategy Introduction & Situation Definition According to the website of Hong Kong Christian Service‚ “Since 1952‚ Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable‚ professional and reliable quality services. We care for the disadvantaged
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Marketing & Innovation "Because the purpose of business is to create a customer‚ the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." Peter Drucker (The Father of Management Theory) INTRODUCTION Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large
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chain is based on the idea of seeing a manufacturing (or service) organization as a system‚ made up of subsystems each with inputs‚ transformation processes and outputs. In Porter’s value chains‚ Inbound Logistics‚ Operations‚ Outbound Logistics‚ Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement‚ Human Resource management‚ Technological Development and Infrastructure. Porter suggested that going through the chain of organization activities
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FISHY BUSINESS General outline of presentation History‚ Products and services → (introduce 3 categories‚ talk about ornamental fish‚ markets served‚ focus on arowana)‚ 4Ps for arowana‚ customer segmentation for arowana‚ Recent performance (drop in profits‚ focus on Arowana)‚ PESTEL (focus on points that lead to fall in profits)‚ Porter’s (focus on points that lead to fall in profits)‚ SWOT (focus on points that lead to fall in profits)‚ Recommendations ‚ END. What people are looking out for
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While observing a Planet Fitness marketing commercial‚ we as a group deciding to pick this commercial. We felt that Planet Fitness only caters to people who are new to the gym or at the beginner level in fitness. As we were doing research on Planet Fitness we found that the facility isn’t your average gym. They don’t offer the same type of equipment that caters to people that range from beginners to advanced athletes‚ they only have light to medium heavy weights which are the dumbbells that range
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of Attractive Opportunity Section 2Analyze its differentiation and positioning Section 2.1Target Market of Healthworks Section 2.2Brand Differentiation and Positioning Section 3Evaluate its current marketing strategy and programs Section 3.1HealthWorks 4P Marketing Strategy and Program Section 3.1.1A Distinctive Product Section 3.1.2New Product Description Section 3.1.3Branding Decisions Section 3.1.4Package Decision Section 3.1.5Services Decisions and Warranties
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Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral
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