Explain how the ‘Ansoff matrix’ can be applied to help develop strategic marketing options for an enterprise. What other analytical tools and techniques can be employed to develop alternative marketing strategies? Table of contents 1. Introduction 2. The Ansoff Matrix 3. Market Penetration 4. Product Development 5. Market Development 6. Diversification 7. Limitations of the Ansoff matrix 8. Other analytical tools and techniques 9. Conclusion 10. References Introduction
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Edith Cavell Annie Lee 10/31/13 3rd Block In 1914‚ Edith Cavell had already finished her nurse training and was giving four lectures a week to doctors and nurses‚ taking care for her friend’s daughter who was a morphia addict‚ a runaway girl‚ and also her two dogs. She lived a fairly mundane and busy life as a nurse; however‚ that changed on August 3rd‚ 1914 when she was back in Brussels dispatching the Dutch and German nurse homes and also making sure everyone knew that his or her first duty
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How can the government stop tyranny ? The Articles of Confederation seemed to fail trying to do the job. The challenge was to create powerful rules that everyone would be able to live by. They weren’t just any powerful rules it was the Constitution‚ and it made sure that no one had more power or was much more powerful than any other. “In the compound republic of America‚ the power surrendered by the people is first divided between two distinct governments.”James Madison came up with a compound government
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How Hand Steadiness Can Be Distracted Published Study on Hand Steadiness The main idea of the experiment was to see which hand is preferred during certain tasks. In most cases there were more left handed people than right handed (Simon‚ 1964‚ p. 204). The participants were required to draw a straight line with both hands and see what one was straighter. When using their dominant hand they all could make almost perfect straight lines (Simon‚ 1964‚ p. 204). When the other hand
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How to Cool a Can of Cola Quickly Imagine a half an hour before your party is going to start you realize something very important. You forgot to chill the colas! What do you do? I intend to look at the science of this predicament‚ tell you what materials to use and how conduct the experiment. To answer this question‚ you must have an understanding of the science behind cooling. Coolness actually means the absence of heat. Ice is the reason that liquids get cool because ice takes the heat from
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The World Anti-Doping Agency (WADC) defines doping as the occurrence of one or more of the anti-doping rule violations set forth in Article 2.1 through Article 2.8 of the Code. It is each athlete’s personal responsibility to ensure that no prohibited substance enters his or her body. Athletes are responsible for any prohibited substance found to be present in their bodies. The use of drugs to enhance performance is considered unethical by most international sports organizations and especially the
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Angethlor Wimberly How Personal Can Ethics Get February 5‚ 2010 Valerie Young is a marketing manager for Wisson‚ a fragrance company headquartered in Chicago. While working for Wisson‚ Valerie discovers information that questions her ethics and places her in compromising dilemmas. The discovery contributes to the stressors she experiences. Her manager‚ Mr. Lionel Waters‚ was hired by Wisson for his successful contributions to the female fragrance industry. Mr. Waters is responsible for the
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literature is; second‚ what it is that endangers a nation that can be negated by literature. Literature‚ per definition‚ is the art of written works. In Latin‚ it literally means “to be acquainted with letters”. So‚ in that context‚ every book‚ every journal‚ every thing written‚ loosely defined‚ is literature. Now‚ what can books‚ journals and papers possibly do to save a nation from‚ say‚ war? Or economic crisis? Or anything that can harm what we define as “ community sharing a common language
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Part F‚ 4 (4)‚ 219-241. Wiesenthal‚ D.L.‚ Hennessy‚ D.A‚ & Totten‚ B. (2003). The influence of music on mild driver aggression. Transportation Research Part F‚ 6 (2)‚ 125-134 ScienceDaily Magazine (2000). New study shows for the first time how thinking can impair driving [Online]. Available: https://www.sciencedaily.com/releases/2000/03/000327084020.htm Oldham‚ G.R.‚ Cummings‚ A.‚ Mischel‚ L.J.‚ Schmidtke‚ J.M.‚ & Zhou‚ J. (1995). Listen while you work? Quasi-experimental relations between personal-stereo
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acknowledge in their field. It is necessary to develop a training program that meets the needs of both staff members and the organization‚ and carry on the organization growing and changing for the better. This section will assist you to think about how to plan and run a training program for all the people in your team. In general‚ staff members are far more similar actually to use what they get from a training program if they have at least some control over it. It makes sense‚ for instance‚ for those
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