. In accordance with the concepts presented in the Elaboration Likelihood Model (ELM)‚ individuals with a high-ego level of involvement are more likely to respond to the Central Route Processing method of persuasion. Central Processing focuses on facts and the content of the message in order to convince the audience. As opposed to relying on factors such as the personality of the speaker‚ or how the message was delivered. Central Processing works best when the facts presented are strong‚ the issue
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au/39406 Kerr‚ Gayle F.‚ Beede‚ Park‚ Proud‚ William‚ & Schultz‚ Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In: 2010 American Academy of Advertising European conference‚ 4 - 6 June‚ 2010‚ Milan‚ Italy. © Copyright 2010 (please consult the authors). The Elaboration Likelihood Model in the New Millennium: An exploratory study Abstract Elaboration Likelihood Model (ELM)‚ developed in 1981 by Petty and Cacioppo‚ explained alternative ways in which
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Milly Cleal Marketing w/ Advertising Management Student Number: Q09752498 “From an economic perspective‚ explain the likelihood of success for the UK’s marketing of the 2012 Olympics.” The British Government has repeatedly stressed the importance of the Olympic Games for the British economy that is currently experiencing its worst downturn in over 50 years. Although they have stated that London and the surrounding areas are predicted to pick up the most wealth during and following the 3 weeks
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Rawls’s theory of justice Rawls described his theory of justice called “Justice as Fairness” in his book A Theory of Justice. Rawls agrees with Nozick that justice is quite separate from morality and he too rejects utilitarian forms of justice. He first suggests a new way to learn about principles of justice—the original position. The original position asks us to imagine that a group of people will get to decide the principles of justice. These people don’t know who they are (what he calls a ‘veil
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How can technology help small business? Innovations in technology have improved operations at companies of all sizes and helped turn small local businesses into global businesses. A number of tools and resources are available to help small business owners make the most of technology to become more efficient. It’s about taking the old way of doing things‚ and applying the power of your network to work as a team. * Communication: Cell phones have become small business necessities for owners
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in many aspects of life. Use of internet has grown tremendously since it was introduced. It is mostly because of its flexibility. Nowadays one can access the internet very easily and cheaply. Advantages of internet: 1. It is used to gain information. 2. It has made communication easy‚ fast and cheap. 3. It provides us with entertainment 4. It is used for business 5. It serves online education. Disadvantages of internet 1. Personal information may be stolen if we use some services of internet
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dealing with stress effectively. Stress is defined as a state of mental tension and worry caused by problems in your life or work. Stress is also a normal physical response to events that make you feel threatened or upset your balance in some way. Stress can come from any situation or thought that makes you feel frustrated‚ angry‚ nervous‚ or anxious. What makes people stress? There are many common causes of stress‚ such as major life changes‚ jobless‚ relationship difficulties‚ financial problems‚.
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Science- Its Uses and Abuse Science is very useful yo us. It’s discoveries and inventions make our life comfortable in many ways. They have given us better and quicker means of transport. Trains‚ buses‚ cars‚ aeroplanes‚ helicopters‚ ships‚ electric trains and auto-rickshaws help us to move from one place to another very quickly. Before their appearances people move from one place to another mainly on walk. The rich travelled by the coaches drawn by horses and several men rode upon horses
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Use and Abuse of Credit The use of credit cards is much more dangerous than use of checks or cash. Paying with cash is very easy; for knowing how much money is available and how much can be spent makes it very hard to get into debt. When paying with a check the process is a bit trickier; the exact balance has to be kept on the account at all time. Knowing what this balance is and continuously replenishing it can be quite hard. Nevertheless‚ even with a check consumers cannot get into a lot of trouble
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2.a Explain how economic systems attempt to allocate and make effective use of resources. We have 3 types of economy system: - Market economy - Command economy - Mixed economy * Market economy: based on private companies‚ a lot of decisions based on market mechanism. In nature‚ market economy is decentralized‚ flexible‚ practice and can be change. Supply‚ demand and solvency influence on deciding ( còn thiếu) * Command economy: * Mixed economy:
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