1.4 explain different ways of segmenting customer groups There are many different ways for a company to segment customer groups in order to find the most ideal customers for certain products or services that they are offering. Some of these include geographic segmentation‚ demographic segmentation‚ psychographic segmentation‚ and behavioural segmentation. 1. Demographics (age‚ race‚ religion‚ gender‚ family size‚ ethnicity‚ income‚ education level). This is basically the study of population. Demographic
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How does the theory of plate tectonics help to explain the world distribution of earthquake and volcanic zones? The Earth’s crust is made up of seven major plates and several smaller plates. These plates drift on top of the mantle. When two plates meet‚ they can either be constructive‚ destructive or conservative. At a conservative plate margin‚ one plate moves past another. As the plates are not smooth‚ great amounts of tension build up and earthquakes are made when the tension is released
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Vodafone India Sales and Distribution [Type the document subtitle] Varun Vivek (11BSPHH010935) Karan Ganju (11BSPHH010381) Vidhi Sharma (11BSPHH010944) Vidhi Saigal (11BSPHH010943) Introduction Industry Profile India’s telecommunication network is the third largest in the world and the second largest among the emerging economies of Asia on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its market. Major sectors of
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Explain how the requirements of legislation‚ codes of practice and agreed ways of working influence professional supervision. Legislation has leaded us to the point of view that supervision is the requirement for all staff: 1) National Minimum Standards – Supplying good practice of supervision is a mandatory requirement set by National Minimum Standards in UK– covering all criteria and aspects of practice (for example policy and procedures; job descriptions and keeping a balance between outcomes
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Essar wanted to offer its customers web-based applications with high performance‚ scalability and low infrastructure and management costs. To compete in the market‚ Essar realized that it is necessary to use the latest technology in an efficient way to enhance the customer satisfaction. So‚ in order to increase the appeal
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HOW TO TALK TO THE CUSTOMER OVER THE PHONE Customer service in the telemarketing industry is primarily imparted through the phone. Hence‚ customer agents should first and foremost possess the right phone skills as part of their customer service. Hereunder are some tips to improve an agents phone skills. Greet. A call starts and ends with a greeting. Unlike in ordinary phone calls when a "hello" is traditionally used to start the call at the receiving end‚ customer phone calls should be given
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The customers of Panadol mainly need wide distribution since the consumers do not want to go and seek everywhere for medicine when they need it. They need the products of Panadol to appear everywhere and it large amount so it is easy for them to purchase for their emergencies. For the case of medicine‚ the service level required is not so high. Therefore‚ based on the customers’ needs‚ the objectives of the Panadol Company regarding the distribution channel will have to be wide distribution. Their
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12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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There are so many different ways to market and distribute products to customers these days; television commercials‚ billboards‚ and the internet to name a few. The internet has made many markets available to people thousands of miles away‚ and it makes it easier to buy things using your credit card right over the telephone or through a web-site paying system. Then there are newspapers and magazines. Magazine catalogs offer a way to shop without leaving your home as well when you pay by check or
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Individual Project MKTG 205 – Principles of Marketing June 29‚ 2011 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical‚ Horizontal and Multichannel Marketing Systems. It also‚ explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them. Hershey Company Introduction The Hershey Company
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