project report Last‚ but not least I am thankful to my parents who motivated me throughout this project work‚ The preparation of this report would not have been an easy task without the help and support of my parents. And I m thankful to all the customers who gave their precious time and insights without which the completion of this project has not been envisaged.
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“I can sacrifice myself for my daughter but probably not for my wife.” This was what my college professor said the other day jokingly. He was obviously highlighting the fact that he loves his daughter very much‚ though‚ to me‚ it was an instant shock. I always believed that marital love is eternal and perfect. Doesn’t a marriage start by promising eternal love? Isn’t it even considered as a sin if you break the vow? I have come to think recently that my view on marriage is just an idealised imagination
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(ISSN 2231-5985) “COCA COLA IN INDIA: A STUDY ON PRODUCT PORTFOLIO AND DISTRIBUTION ADAPTATION” Prof. Ray Titus* Nagabhushana** ABSTRACT The research study was conducted to learn the localization strategy of global beverage company Coca Cola in terms of two of its marketing mix variables‚ namely‚ the product portfolio on offer and the distribution process. In the process detailed information was collected on products launched‚ sales and distribution practices followed by the company‚ the working style
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Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses
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their children’s marriage. However‚ if we take a closer look at arranged marriages‚ there are some contrasting ideas about them in our society. We can easily acknowledge that parents have more life experience‚ but this does not necessarily assure that they will always choose the right spouse for their child. In fact‚ arranged marriage generally has both advantages and disadvantages. One of the most important advantages to arranged marriage is having a good financial security and living condition
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2. The reason of why distribution is such a key element of IKEA’s value chain.. 2 3.1 Distribution System of IKEA ………………………………………………………………………… 2 3.2 Porter’s and IKEA modified value chain ……………………………………………………….. 2 3.3 Importance of distribution for IKEA value chain …………………………………………… 2 3. SMA techniques in IKEA for managing its distribution network ………………….. 3 4.4 Target costing ………………………………………………………………………………………………. 3 4.5 Customer profitability …………………………………………………………………………………
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DISADVANTAGES OF ARRANGED MARRIAGES. · The main disadvantage of Arranged marriages in Hinduism (especially in India) is the dowry system. It has been said that the dowry system has been completely eradicated from the social views around the country‚ but it doesn’t seem like it. The dowry system basically is a situation where the girls family pays enormous amounts on money or gives other expensive things such as gold‚ cars etc. to the groom’s family‚ just because they are on the superior side
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Physical distribution is a term used to describe the methods and means by which a product or a group of products are physically transferred‚ or distributed‚ from their point of production to the point at which they are made available to the final customer.(Rushton at el 2010) In other words is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing
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Arranged marriages Arranged marriage is an old tradition‚ and it was normal worldwide until the 18th century. In an arranged marriage‚ the bride and the groom is selected by a third party‚ rather than each other. This is a type of marital union. Arranged marriages are still going on in modern times‚ but often royal‚ aristocratic families and some ethnic minority groups. There are several positive aspects with arranged marriages. For example‚ if you are in an arranged marriage‚ you do not have
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272 LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes
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