The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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System Terms and definitions: * * Financial system * Financial market * Financial intermediaries * Market for loanable funds * Real interest rate * Investment tax credit * Budget deficit * Budget surplus * Balanced budget * National saving * Private saving * Public saving Questions 1. What is the role of the financial system? Name and describe two markets that are part of the financial system in our economy. Name and describe two financial
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report that can be used to demonstrate to the board of directors that improving customer service is an excellent way of improving takings. My report has to include the following: . The role of a supervisor in delivering customer service‚ . The impact of excellent customer service on how your team works and the positive benefits to the hotel‚ team and customers on delivering customer service‚ . How delivering excellent service can support up-selling and add on-selling‚ . How we are to monitor
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resist market dominance. Porter’s five forces model reflects that an industry has absolute market power if threat of entrants and substitutes are low along with weak bargaining power among suppliers and buyers‚ and if industry is not competitive. 2. Comment on the following: All of wisdom contained in the five-forces framework is reflected in the economic identity: Profit = (Price – Average Cost) x Quantity [π = (P-AC) x Q] Porters all five competitive forces affect the variables in equation:
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Measuring haemodynamic variables using different techniques and examining the effects of diving reflex‚ isometric muscle contraction and psychological stress on these variables. Introduction Haemodynamics is the study of factors that determine the movement of blood (Widmaier et al‚ 2011). The main haemodynamic factors are heart rate and blood pressure. Heart rate is defined as the number of times the heart contracts per minute. Normal resting heart rate in adults ranges between 60 – 100 beats
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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1.1 Organisational structure outlines individuals’ tasks and responsibility within the business usually impacting the overall culture as well. This is to achieve their goals. Every business usually groups people in two ways; function and product. The matrix structure is where there are more than one reporting line for employees i.e. individuals’ which have more than one formal manager. (https://www.google.co.uk/?gfe_rd=cr&ei=hNVWU77pB-zR8gfe4YHYCg#q=what+is+the+matrix+structure) KBR
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Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER “ Change is the only constant. 3 1 2 3 4 5 A. TOFFLER ” The marketing environment LEARNING OBJECTIVES After reading this chapter‚ you should be able to: describe the nature of the marketing environment explain the distinction between the microenvironment and the macroenvironment discuss the impact of political
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all of the three areas of living class‚ occupation and power. An individual’s mobility‚ up or down is a measurement of how is achieved status compares with his ascribed status. Social change is natural phenomenon and the moment there is also social mobility. Probably no society absolutely forbids social mobility and no society is immobile. If‚ for example‚ we wished to have each caste occupying the same status generation after generation on a uniform rate of population replacement would be necessary
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