WHAT IS “STRESS”? “…a physical‚ chemical‚ or emotional factor that causes bodily or mental tension and may be a factor in disease causation” Merriam-Webster dictionary WHERE “STRESS” COMES FROM? KIND OF “STRESS” Positive stress • • • • • • Work promotion Marriage New baby Perfect golf game Graduation …. Negative stress • • • • • Financial difficulty Traffic Illness Loss of job Death of a family member • … IMPACT OF “STRESS” ‘Touching’ Therapy
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Assalamualaikum and a very good morning to my beloved lecturer and all my friends. today i would like to talk about how to reduce stress. First of all you have to make your body and your mind to feel relax. Whenever you are in stress mode you can try deep breathing technique or other relaxation techniques to release your mind from the stress. You also have to eat well and take care of your body. Other than that‚ we also need to do plenty of exercise and get enough sleep at night. Second‚ we need
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Cognitive Dissonance Cognitive dissonance is having a thought‚ idea‚ attitude‚ or belief that seems to be out of tune. Cognitive dissonance tends to result in different ways based on the situation that it occurs in. If a person is forced to say an opinion that differs from their own‚ they experience an out of tune feeling. In Roger Hock’s book “Forty Studies that Changed Psychology‚” he recognizes the study of cognitive dissonance performed by Leon Festinger. In “Thoughts Out of Tune‚” the article
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12 Concepts that Shape the American Way of Life (The concepts below are a compendium of ideas developed by anthropologists and sociologists over the past 40 years. They demonstrate a central tendency which should not rule out a range of differences within each concept.) 1. Assertiveness: U.S. Americans tend to be candid and outspoken in communication with others‚ and they seldom shy away from disclosing facts about themselves. They prefer "direct" questions and respond with "straight" answers
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Cognitive Dissonance How do human beings make decisions? What triggers a person to take action at any given point? These are all questions that I will attempt to answer with my theoretical research into Leon Festinger’s theory of cognitive dissonance‚ as well as many of the other related theories. We often do not realize the psychological events that take place in our everyday lives. It is important to take notice of theories‚ such as the balance theory‚ the congruency theory and the cognitive
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Implications for Marketers Marketing strategies (Marketing mix elements – price‚ product‚ distribution‚ and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic‚ lifestyles‚ and trends in order to develop marketing programs that appeals to them‚ so that they are able to be more adaptive to the marketing programs to the brand to achieve brand awareness. Marketers should always
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Question No 5 As a production supervisor‚ Ali decides on Friday afternoon how many units of output his employees will be able to produce and on which days certain products will be run in his department. He also decides which of his employees are going to be responsible for operating which machines within the department next week‚ as his employees are multi-skilled assemblers. On Monday‚ he informs his employees of their assignments to specific machines by handing out assignment sheets. He tells
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Cognitive dissonance is described as the psychological discomfort experienced when there is an inconsistency between our own behaviours and our attitudes (Festinger‚ 1957). This unpleasantness‚ Festinger argues will motivate people to reduce this dissonance and to try and achieve consonance (consistency). People‚ according to Festinger (1957) when faced with cognitive dissonance will often change their attitudes towards an issue or situation rather than their behaviour. Stone‚ Wiegand‚ Cooper and
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Cognitive dissonance refers to a situation involving conflicting attitudes‚ beliefs or behaviors. This situation produces a feeling of discomfort or dissonance leading to an alteration in one of the attitudes‚ beliefs or behaviors to reduce the discomfort and restore balance etc. For example‚ when someone is forced to do something publicly that they privately really don’t want to do‚ dissonance is created between their cognition (I didn’t want to do this) and their behavior (I did it). The term
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refreshment. The Indian soft drink market is primarily ruled by two multinationals. While there are some regional players of repute‚ none have been able to expand their presence to the national level. Knowledge of the key attributes that drives the target customer will help these players to understand what makes the multinationals successful and how to design their product offerings so as to take compete with the established product of these multinationals. Searching for the point of Indian soft
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