EXECUTIVE FOCUS WHITE PAPER Social media strategy Word-of-mouth marketing for the digital age Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not. Venturing into social media means opening up your brand and company to the world at
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Who Owns Your Company’s Social Media Accounts? Some business assets are easy to spot: a company car or fax machine‚ for example. Others are intangible‚ like a bank account or line of credit. And then there is one item that is just emerging as a recognized business asset: social media accounts. Yes‚ a business can “own” its social media presence. Online accounts for Facebook‚ Twitter‚ LinkedIn‚ and so on are valuable resources and‚ increasingly‚ businesses are struggling with determining to whom
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The Future of Social Media Thanks to the proliferation of the internet‚ social media has totally transformed the landscape through which users communicate with one another. With the constant advancements in technology‚ the potential that social media tools offer appear limitless. Before we explore what the future holds for social media‚ perhaps we should first define what latter really means. What is social media? Social Media basically refers to the use of web-based and mobile technologies
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Social Media Policy Case Study Human Resource Management DeVry University January 17‚ 2014 Social media is currently the preferred way to communicate; thus creating a blurred line between the workplace and personal space. Work and personal messages‚ at times‚ are streamed through the same device. We now carry our internet inside our phone. The Electronic Communications Privacy Act (ECPA) restricts the monitoring with two exceptions. If the employer
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has made findings regarding the use of employee posts on Social Media sites to discipline or terminate those employees. Typically these cases occur when an employee posts “negative” information about their current employer or boss. Sometimes these are “public” and other times the employer uses “spies” or “fake friending” to see the Facebook page of the employee. Find at least one case or article online regarding this topic‚ and briefly explain the facts of the case‚ and the determination of the NLRB
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affected immensely by the use of social media. Some people are lead to believe that the use of social media is a good thing as well as a bad thing. For some‚ it has even changed their lives completely. As for others‚ it has not had an effect. In today’s society people heavily rely on technology to either speak to someone or use online resources‚ which in in return‚ can have both a positive as well as negative effects on modern society. Many people believe that social media‚ as well as technology itself
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website called "How social media empowers us.weebly.com" and it explains how the internet has developed us as humans and change that way you think. The website says‚ "It changes others opinions. It influences us in the bigger things and the smaller ones." This means that when you are on your favorite app and you read an article about something you do not agree with it makes you think deeper on the topic. The media have empowered us to make a change in all sorts of stuff like how we dress‚ what movies
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innocent as they seem‚ from the cute fairytales of Cinderella and her submissive character to the passionate story of Beauty and the Beast‚ a maiden who falls in love with a beast‚ the true meaning that lies beneath the pretty shell delivers a different message to children. The idea of the “traditional” role of women is constantly portrayed in many fairytales. Fairytales‚ although fantasy-like‚ still resemble aspects of the world and throughout history‚ women were considered inferior to men. “…it is a
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Social media allows psychologists and researchers to see further into people. How they have changed over time‚ how their mind works now versus 2 years ago‚ etc. It is a much easier way to access peoples lives. In the next ten years social media will no doubt be very different from what it is today‚ however it will most likely still provide what it was originally intended for‚ to reach people both close and far away. This is what psychology will be impacted by at the core. With social media we can
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REVIEW Dictionary.com describes Public Relations as the art‚ technique or profession of promoting such goodwill that is exactly what a public relations office (PRO) does. It is the office that specializes in promoting news. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807 (in this use‚ however‚ the intended meaning seems to be closer to “policy” than the implication of communications central to the contemporary definition)
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