analysis assumes Nike debt is trading at par – it is not ▪ Equity should be based on market value‚ not book value ▪ Hence total will be based on market cap.‚ not balance sheet ▪ Her debt cost is wrong ▪ She should use the current or projected cost rather than a historic one ▪ i.e. use a Bloomberg terminal (other terminals are available) to research yields on debt of the same credit rating as Nike ▪ It is unlikely Nike has a cost of
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strategies that Nike has created in tandem with the Football World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor‚ Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that they have adopted to become successful. 1. Introduction Nike is the leading
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Case study: Nike: the Sweatshop Debate 1) Should Nike be held responsible for working condition in factories that it does not own‚ but where sub-contractors make products for Nike? Nike doesn’t own any manufacturing facilities and outsource its production. Therefore‚ it can’t be directly blamed for terrible working conditions. Nike can influence indirectly on working conditions at contracting factories thorough refusing to work with sweatshop factories. However‚ Nike‚ like any other capitalistic
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the most expensive gas The United States gasoline prices have been fluctuated from $3.40 a gallon to $3.60 in the last few months. As of July 20‚ 2013 the average fuel prices which is nationwide use to be $3.63 per gallon has rising up from $3.48 cents a gallon‚ which was a week apart. The recent rise in gas price have some drivers wondering if the gas price will soon be up to $4.00 a gallon by the end of this summer. The Crude oil prices have shot up partially because of the political unrest
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investors identify a different ‘Purpose’ than will customers‚ and different again to employees. Let us consider the full range of possibilities of the coffee-mug example used elsewhere in the project. A manufacturer makes coffee mugs and markets them as such. It just so happens that the shape and size of the mug and thickness of the wall make it great for cutting scones and little cakes. It is even demonstrated‚ as an aside‚ during one of the popular TV cooking shows. Soon all the home-cooks
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Customers´ Perceptions 4 Market Perceived Value 5 Customers´ Environment 6 Customer Loyalty 7 The Path to the Customer Centric Company - Company Culture 8 Delivery and Communication of Value References (1) J. Kraigher-Krainer Slide 3 • Belz‚ Christian; Bieger‚ Thomas (2006): Customer value. Kundenvorteile schaffen Unternehmensvorteile. 2.‚ aktualisierte Aufl. St. Gallen: mi; Thexis. • Best‚ Roger J. (2009): Market-Based Management. Strategies for
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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Case Brief Summary Nike is one of the world’s top shoemaker companies. It was established by Phil Knight and Bill Bowerman in 1964. At the beginning‚ the company was looking at Asia to find the cheapest sources of production for its shoes. Nike never owned a factory in Asia‚ instead the company found subcontractors with whom they contracted production. Nike got started selling low-priced but high quality shoes in the 1960s manufactured by the Onitsuka Tiger Company‚ a Japanese manufacturer. As
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Primary objective: Maximise shareholder wealth. Shareholder wealth is maximised by dividend payments and a capital gain through higher share price. Secondary objectives: Meet financial targets (e.g. satisfactory ROCE) Meet productivity targets Establish brands and quality standards Establish effective communication with customers‚ suppliers‚ employees. Why is Maximising Shareholder Wealth the Main Objective? 1. Wealth Maximisation Considers Cash Flows Shareholders of a company can realize
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How to set goals for ourselves? Who says that you are not tougher and better and smarter and harder working and more able than your competitions‚ it doesn’t matter if they say you can’t do it‚ the only thing that matters is if your say it‚ so if you believe in yourself there is hardly anything that you can’t accomplish. A goal is a dream with a deadline. In writing ‚it is called SMAIT method. Generally speaking‚ the SMAIT means that long term and short term goals are not only specific and measurable
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