Evaluate and determine the marketing mix Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s This Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate must demonstrate the ability‚ knowledge and skills
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Essay # 4: Promotion Strategy “Dude you’re getting a Dell” is probably one of the most annoyingly well known advertisement slogans today. However “Dude‚ you’re getting a Dell" might have been annoying‚ but it was only annoying because EVERYONE was talking about it... and that’s a good problem to have. Dell uses numerous forms of media to advertise through such as television‚ radio‚ internet‚ magazines‚ and trade publications. Dell has changed its advertising strategies several times over the
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strategically prospect customers‚ obtain information before visiting the prospects and plan the visits. You evaluate the customers’ situations and search out their needs. Then you are able to demonstrate your understanding of their situation and show how your products or services can meet their needs. You develop the relationship by planning your presentation‚ selecting your proposal based on the value it provides the customer‚ negotiating the customer’s concerns‚ and obtaining the customer’s
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STARHUB • One of the leading fully-integrated info-communication companies of Singapore is StarHub. • This company is completely associated with the operations of telecommunications services. • StarHub Ltd. offers a vast range of communications‚ entertainment and information services to both direct and corporate market consumers. • It delivers the fastest mobile network services in Singapore and also offers multi channel satellite TV services. Besides these services‚ StarHub
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INTRODUCTION According to palmer (2004; 576)‚ “the marketing mix refers to the choices available to a company or organization regarding the promotion or marketing of its product or services. Usually this process involves considerations regarding where the marketing will take place‚ the product or service‚ the customers‚ and the best way to carry out the promotion as a whole.” The marketing mix is not based on any theory‚ but on the need for marketing managers to breakdown their decision making into
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The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. These variables are often referred to as the four P ’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe
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Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com‚ the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). "The elements are the marketing ’tactics ’. Also known as the ’four Ps ’‚ the marketing mix elements are price‚ place
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Marketing mix Paper MKT 421: Marketing While there has been articles written suggesting that the idea of the marketing mix is in need of updating‚ it still stands as the heart and soul of most marketing plans. "Often called the 4Ps‚ representing Product‚ Price‚ Place and Promotion‚ the marketing mix represents the decisions and tactics that need to be implemented to ensure products or services are successful. Deliberation is given to each element‚ with managers creating products and services
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world with new designs and motocross equipment. This is also allowing communication through the public and the dealers of motocross dealers with schools based on how to learn how to ride with links to dealerships for test driving opportunities. Braaap also promotes up and coming riders through championship races and amateur shows for promotion and developing a larger community throughout the moto world. Review pricing policy. Analyse pricing variables to determine their effect on demand. The pricing
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Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P’s to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights
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