Expanding the product mix The product mix is the total range of products offered by the business. By expanding their product mix‚ the profits will increase in the long term. It is used to adapt to the ever changing tastes and preferences of the customers. Air Asia’s marketing objectives to expand the product mix include: - New routes and destinations all over the world. - Flights to Americas and other Western countries - Further destinations with Air Asia X. - Improving the Do-It-Yourself
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Globalization Kofi Annan once said: - Globalization is a fact of life‚ but I believe that we have underestimated its fragility”. Globalization is a new term that has found a significant place in the lives of the people‚ what is globalization? How can we feel its effect on our everyday’s life? What are its pros and cons? What’s its effect on companies SWOT analysis? All of this questions will be discussed throughout this few pages. Everyone experiences the effect of globalization and international
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Case Analysis #3 Calveta Dining Services‚ Inc.: A Recipe for Growth? 1. Does Calveta’s operating approach offer a sustainable competitive advantage? Explain your answer by analyzing Calveta’s resources as shown beginning on page 111 of your textbook. Calveta’s operating approach is able to offer a sustainable competitive advantage for many reasons. First‚ Calveta was able to use its resources to provide greater value for its customers than its competitors could. They were able to build their local
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geography: mr youngs | Brazil: Developed or developing? | A handbook into the country of Brazil | | By Courtney Duffin-Hall | 12/10/2012 | | INTRODUCTION Brazil is situated in South America‚ and is home to the Amazon River. It is bordered by several countries including Uraguay‚ Paraguay‚ Chile and Bolivia. It has a population of approximately 198‚739‚269 and is home to 13 cities containing a million people in all of them together. The main capital is Brasilia; however it used
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1.0 Introduction: Bangladesh is predominantly an agriculture-based country. Major percentage of the population is either directly or indirectly engaged to this sector. But‚ the growth of the external sector of Bangladesh is controlled mainly by the growth and performance of the manufacturing sector especially Ready Made Garments (RMG) sector. This sector contributes almost 78 percent of the total export basket (Source: BBS). There are lots of factors that affect the profitability and the sustainability
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How castle developed in the middle ages? In the middle ages‚ castles were very important to show power and defend your country. The first castles were made out of wood with little land and barely any defence. Castles became more important when the Normans started to invade Britain. Over the years as castles developed they got bigger and stronger. The battle of Hastings in 1066 marked the start of William the Conquerors reign. Once he was crowned King of England he began to build a network
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Competitive Rivalry * Industry dominance by few large firms The car automobile industry -There are various competitors in this market but the dominant ones include General Motors‚ Volkswagen‚ Chrysler‚ Ford‚ and Honda etc. Entry barriers prevent other entrants and pricing is mostly by competition and mutual understanding between top manufacturers. * Huge setup cost and complete resource ownership * Prices remain stable if a firm reduces product price others follow suit and cut down
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Less Developed Countries‚ Poverty and Challenges to “Development” Jacqueline Yust Pittsburg State University World Regional Geography Dr. C. Hooey June 19‚ 2013 Many countries today face overwhelming political‚ cultural‚ economical and geographical challenges that lead to poor development. The world ’s poorest countries are referred to as less developed countries (LDCs). Today‚ there are 48 countries that are designated by the United Nations as the world ’s least developed countries
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Discuss how psychology developed as a scientific discipline Prior to psychology being recognised as a scientific discipline in its own right‚ it was mainly a philosophical concept developed by theorists in areas such as animism and dualism. However‚ these philosophies were not based on objectivity unlike today’s psychology which maintains that for an investigation to be deemed scientific it must be based on the scientific method‚ which involves gathering empirical and measurable evidence.
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in this modern day is getting fierce. One of the key strategic tools usually used by executives in top companies to stay ahead of their competitors is though utilizing "Competitive Intelligence". Describe what is Competitive Intelligence‚ it’s process‚ goals and some major benefits of using it in helping business to stay competitive in the markets. The competition in this new era of business environment is getting more and more intense from day to day as there are
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