Inhibitory activities of rubrofusarin and its derivatives against AChE‚ BChE and BACE1 In order to evaluate the anti-AD potential of the isolated rubrofusarin and its four derivatives‚ we evaluated their abilities to inhibit AChE‚ BChE and BACE1. Results are summarized in Table 1. Of the derivatives‚ 3 showed most potent activity against AChE with an IC50 of 15.94 ± 0.32 µM whereas 2 had least inhibitory activity (148.08 ± 2.09 µM). 4 and 5 exhibited moderate inhibition with IC50 value of 86.05 ±
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Memorandum To: Kudler Fine Foods – Management Team From: Date: [ 12/17/2011 ] Re: IMC Plan Confidential Integrated Marketing Communications Plan This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it
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Objectives and Achievements TargeT achieved WOrK iN PrOgreSS NOT cOMPLeTed Objectives 2008 achievements 2008 Objectives 2009 Responsible business practices Long term objective: Ericsson is working towards increased transparency and accountability of its operations. We have a universal governance framework that applies wherever we operate‚ and whatever company we may acquire. Our CR-related policies and activities play a growing role in achieving this. Governance 100 percent completion
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Reserve controls the amount of money that circulates in the economy in order to avoid inflation and deflation‚ and keep the balance between supply and demand. This is known as the Monetary Policy. The four economic goals of the Federal Reserve to achieve its monetary policy are Open Market Operations‚ Reserve Requirements‚
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Part one KidZania is a Mexican Company that was established in 1997 and started operating two years later in Mexico City with La Ciudad de los Niños as its first business brand name. The name means ‘The City of Children’ in Spanish. The company was founded by current CEO‚ Xavier Lopez Ancona‚ and is still a privately owned business. The brand name was later changed to KidZania when the company opened up to franchising‚ which made the name simpler and internationally recognizable. KidZania is one
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Attention (I want to read on) Interest (this is relevant to me and my company) Desire (this is potentially beneficial and I want to pursue this opportunity) Action (when I’m called I’ll talk/make an appointment/delegate action) Promotional Letter‚ Catalog Sales Dear The Chambers Catalog came into existance in 1979 and in four short years has become one of the most successful catalogs on the market. For
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RESEARCH OBJECTIVES Indian retailing industry has seen phenomenal growth in the last 5 years. Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly in the growth of Indian retail sector. ➢ Organized retail form 10% of total retailing. In the meantime‚ the organized sector will grow at the rate of around 30% per annum ➢ Cultural and regional differences in India are the biggest challenges in front of retailers. These factors
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Objective correlative is when an object holds a specific significance and symbolizes the basis of a literary work. In The Great Gatsby‚ Jay Gatsby risks everything on his dreams‚ but he fails to realize that his dreams are unbecoming of him. Fitzgerald uses Gatsby to convey the corruption and greed that consumes and annihilates followers of the American dream during the “roaring twenties.” Gatsby symbolizes the epitome of the American dream he has acquired newfound wealth and gained prolonged happiness
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Since the test in an integrated one‚ it will be divided into PARTS instead of using headlines as before (READING‚ WRITING‚ etc). PART 1 Read the following text and then answer the questions below (2.5 Points): The text will be on a topic discussed in one of the units the quiz covers. It will include some vocabulary discussed in the units and others which students will have to guess their meaning from the text (a strategy students must be taught). The text will be written (or adapted) in a way
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Macy’s Integrated Marketing Campaigns 12/10/2010 MK 332 Macy’s Integrated Marketing Plan Executive Summary Macy’s Inc. is a well-established‚ historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image‚ but to modify it to appeal to a more youthful market. With our main objective in mind‚ we have proposed an Integrated Marketing Campaign that is geared towards our target market of
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