1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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George Orwell uses tone and diction in his book to mold the scene of 1984 into a gloomy‚ dark and depressing set. He begins with setting the time of day‚ thirteen. Choosing "thirteen" instead of one Orwell sets a tone of an over militarized nation. He then moves on to using "boiled cabbage and old rag mats"; an all-enveloping‚ oppressive smell one couldn’t wish on even on their worst enemy. The combination of these two along with the babbling telescreen‚ snooping police‚ and contrived posters anchor
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sent 10 days before initiating legal collection procedures. 1. The primary audience in this subject includes the appliance dealer‚ and his employees who will be affected by this situation. 2. The audience’s general attitude to this subject will most likely be skeptical and uncertainty and will require the letter to be accurate‚ detailed and complete information. 3. The audience needs to have knowledge of how severe this letter is and they need to know on what exact day will this collection
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Content and Development Juvenile delinquency is a major problem effecting our youth. Despite how much we try to prevent it‚ some of our youth will end up in the juvenile justice system. There are always debates on whether we should focus on punishment or rehabilitation. Rehabilitation focuses on the treatment of the juvenile with the assumption that interventions such as probation supervision‚ work readiness‚ training‚ cognitive skills training‚ and behavior therapy will change
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TABLE OF CONTENTS Case Summary Brief Background Vision- Mission Values I. Time Context II. Viewpoint III. Statement of the Problem IV. Statement of Objectives a. Must objectives b. Want objectives V. Areas of Consideration c. SWOT Analysis d. SWOT Matrix e. Five Forces Analysis f. PESTEL Framework g. Competitive Profile Matrix h. Financial Ratios i. Industry Analysis VI. Alternative Courses of Action
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The goal of academic writing is to inform an audience about a particular topic in a very professional manner. Effective academic journal writing does involve clearly stating your purpose and presenting your information in a manner that is simplistic enough for others to read and understand while still having the tone of an academic piece. Academic writing should be concise‚ without being completely stripped of the necessary facts that are needed to support your topic. Purpose identifies the
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Reaching your intended audience is one of‚ if not the most important parts of getting a communication out. I will identify four different methods to reach an intended audience‚ and I will describe them and give examples of the method use. Another area of concern when getting your message to the indented audience is your budget. I will provide three different budget strategies a health educator could use when implementing a health communication plan. Now let’s get to the first method used to reach
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How important is film marketing in attracting an audience? The importance of marketing and promotion of films is clear in one very simple way: an entire sector of the film industry – film distribution depends for its profits and survival upon the successful marketing and promotion of films. Organisations such as Icon and Artificial Eye as well as the more mainstream distributors for Hollywood studio pictures exist to get films from production to the market and exhibition. As well as these organizations
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Academic Phrasebank The Academic Phrasebank is a copyright free general resource for academic writers. It aims to provide you with some of the phraseological "nuts and bolts" of writing under the headings below (see contents table). It was designed primarily for international students whose first language is not English. However‚ if you are a native speaker writer‚ you may still find parts of the material helpful. The phrases can be used simply to assist you in thinking about your writing
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Abstract In this paper I am going to about the video of social structure theory‚ with covering the following topics. I will discuss how the video supports a social structure theory‚ the primary subject and content‚ social issues discussed‚ and major principles of sociological theory addressed. I am also going to discuss‚ in the last part of this paper‚ what are some possible ramifications for a social policy change. The video that I have selected to go hand in hand with this paper is the “Pelican
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