Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
Premium Bottled water Brand Branding
Water is a vital resource for humans. In fact‚ our bodies are composed primarily of water‚ which is why we cannot live without water. There are basically two sources of drinking water: tap and bottled. So what is the difference between the two? This is a topic that typically causes quite a division between people. Some major contrast between tap and bottled water is the regulations‚ cost‚ and the impact on the environment. Overall‚ the benefits of water bottles do not outweigh the cost. When the
Premium Drinking water Water Bottled water
Nestlé-Danone and the bottled water sector 1) Presentation of the structural features of the bottled water industry. a) strategic segmentation. There are four different family of product in the bottled water market : * mineral water ; they are spring waters with specific properties such as medical treatment. They cannot be processed. * spring water ; they are naturally pure and from groundwater as mineral water. No treatment shall be given to them. They are on average three times
Premium Bottled water Water Mineral water
Dangers of Bottled Water General Purpose: To Inform Specific Purpose: At the end of my speech my audience will able to describe the dangers of Bottled water. Central idea: Bottled water is not as safe as people believe it to be. Organization Style: Cause and Effect I. Introduction Attention getter: “Every five minutes in the U.S over 2 million plastic bottles are used (Arrey).” Americans drink about 7 billion gallons of bottled water a year that’s about $8 billion dollars in
Premium Water Drinking water Water supply
Bottled Water vs. Tap Water In today’s society drinking water from a plastic bottle has become the norm‚ but just a few decades ago this action was not the case. During the late 70’s a French company named Perrier introduced bottled water to America and convinced people of the fact that drinking water from a bottle would make people look cool‚ so they advertised a new fashion of consuming this precious liquid. Companies like Coca-Cola and Pepsico saw the opportunity to start a division of bottled
Premium Bottled water Bottle Drinking water
Big corporations have taken over the food industry and have reduced the quality of our food for profit. In 1970‚ the five largest meat-packing companies managed only 25% of the industry. Today‚ the four largest manage 80% of the industry. They have taken over farming in America and have caused many negative effects for farmers‚ for the animals‚ and at our dinner tables. In the past‚ farmers were free to decide what they were going to grow and how they were going to grow it. Food was fresh and healthy
Premium Agriculture Nutrition Genetically modified food
Introduction 2 2. Industry Analysis 3 2.1 Industry Background 3 2.2 PEST (EL) analysis 4 2.2.1 Political 4 2.2.2 Economic 5 2.2.3 Social-Cultural 8 2.2.4 Technological 10 2.2.5 Environmental 11 2.2.6 Legal 11 2.3 Summary of the PESTEL analysis 11 3. Porter’s Five Forces on retail banking industry. 12 3.1 Rivalry among Existing Companies 13 3.2 Entry barrier 14 3.3 Supplier power 16 3.4 Buyer power 17 3.5 Availability of Substitute products 19 3.6 Summary of the
Premium Bank
An Alternative Retail Pricing Policy for Petroleum Products: A Case Study of Gasoline and High Speed Diesel in Thailand Thiraphong Vikitset School of Development Economics National Institute of Development Administration 118 Seri Thai Road‚ Bangkapi District‚ Bangkok 10240‚ Thailand E-mail: thiraphongv@yahoo.com. 2 Abstract This article examines the retail pricing policy of gasoline and high speed diesel in Thailand. The pricing policy of these two products is characterized by cross price
Premium Supply and demand
Drinking Tap-water is better than Bottled Water Bottled water is simply water from some sources that a company has placed in a bottle for resale. It can have minimal processing – as in natural spring or mineral water‚ or it can be completely filtered and dematerialized which is to remove minerals in the water to nearly pure‚ and then added minerals back into the water to make it taste better. In these days‚ “we drink 15 times more bottled water today than we did in 1976. According to the NRDC
Premium Drinking water Bottled water
| |Voss Bottled Water | |Dhaval Thakkar | |Student ID - 341983 | VOSS Bottled Water Voss Inc. is a company established in 1999 which bottles and distributes Artesan water. The source of
Premium Bottle Marketing Bottled water