CONSUMER BEHAVIOUR Consumer Behaviour is a diverse field that combines psychology‚ marketing and sociology to study the behaviour of consumers. ADVERTISING AND CONSUMER BEHAVIOUR-: In markets where consumers have many choices‚ advertising can influence the consumer’s choice. Advertising plays a major role to influence consumer’s mind-set and purchasing decision. MEMORY-: Memory is an active‚ constructive process where information is acquired‚ stored and then retrieved for use in decision-making
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ORGANISATIONAL BEHAVIOUR What is organisational behaviour? The study of human behaviour‚ attitudes and performance within an organisational setting; drawing on theory‚ methods and principles from such disciplines as psychology‚ sociology and cultural anthropology to learn about individual‚ groups and processes. Three different OB perspectives Macro-perspective; the big picture Micro-perspective; the smaller units Meso-perspective; integration and movement between macro and micros Three levels
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system and everyone is working for a one specific goal. Organization behaviour describes the actions and reactions of individual dyads‚ groups of employees who interact with each other in the course of their working day. This report was commissioned to analyze the structure and the culture of the two airlines and the comparison and contrasting the structure of the two organizations‚ Sri Lankan Airlines and Mihin Lanka Airline. Next how the structure helps the culture of each organization is being clearly
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TED Talks video from Nadine Burke Harris‚ and the topic is how childhood trauma affects health throughout their whole lifetime. In this video‚ Dr. Harris talks about how childhood trauma can cause a numerous amount of health issues such as affecting brain development‚ hormonal systems‚ and immune system. She touches on the many different outlets that teens turn to or use to eliminate the pain they suffered as a child. Dr. Harris explains in the video that trauma like a parent being incarcerated or
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An employee’s behaviour is the popular topic for the most researchers in organizational behaviour area. Most of the research in organizational behaviour has been concerned with three attitudes‚ which are job satisfaction‚ job involvement and organisational commitment (Elloy et al 98). This essay is arguing that Ralph’s current levels of workplace behaviours in his citizenship‚ turnover prospects‚ productivity and absenteeism to show that he is currently status at low levels of job satisfaction and
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Conclusion……………………………………………..8 Reference list…………………………………………..9 Appendix A…………………………………………...10 Appendix B…………………………………………...11 Introduction Organizational behaviour knowledge is very important for everyone. It not only benefits a person as an individual‚ but also influences organization events. There are five organizational behaviour trends in the workplace: globalization‚ the changing workforce‚ evolving employment relationships‚ virtual work‚ and workplace values and ethics. In this essay
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Buying Behaviour: A Brief Literature Review [Extracts: "Etc." shows where the text was cut] Introduction (all): Psychologists have long been interested in the topics of buying and shopping behaviour. Some major perspectives in psychology such as behaviourism and cognitivism have formulated different theories to explain buying motivation and behaviour. The behaviourists stress the process of operant conditioning and individual’s history of reinforcement‚ while the cognitive approach puts its accent
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Center of Gravity The point in a body or system of bodies at which the whole mass may be considered as concentrated. When an object’s weight is distributed uniformly‚ the center of gravity lies at its geometrical center. For irregular shaped objects‚ the center of gravity is near to the concentration of its mass. Equation: Where: X= center of gravity xi= distance of the objects from fulcrum or arbitrary axis mi= mass of the object Sample Problems 1.) Suppose your lab partner has
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CHALLENGING BEHAVIOUR DEFINITION One would consider behaviour to be challenging when an individual displays characteristics verbally or physically that is inappropriate for the environment or situation regardless of their age or level of physical or cognitive development. For example whether the person is classed as able bodied or disabled in some way‚ and if the person themselves or others around them are at risk of some sort of stress or quality of their day to day living which in turn could
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satisfaction as how people feel about their jobs and several aspects of it; they like or dislike what they do. According to Hoppcock (1935)‚ job satisfaction is a blend of different circumstances; namely psychological‚ physiological‚ and environmental‚ which lead to workers express their satisfaction related to a specific job. Motivation is a major factor that derives performance and eventually job satisfaction. Motivation as defined by Peter Grazier (1998) is something related to human behaviour which forces
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