Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Q1. How are women portrayed in the New Zealand media? -Consider Bonds advert -Jane Jetson info‚ Source 19 -NZ Stats/ examples ”What is generic is replaceable. With youth and beauty‚ then the working woman is visible‚ but insecure‚ made to feel her qualities are not unique. But‚ without them‚ she is invisible-she falls literally ‘out of the picture’”-Beauty Myth Not only women but all people are constantly pigeonholed into categories within the media‚ people are categorized and prejudiced
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I was very surprised how the article made a point of how mothers are represented in the media. They are usually represented as cooking‚ cleaning‚ and baby machines. It is sad but is oh so true. In the article the focus is the way that mothers are portrayed in the media. The over simplification of the role of motherhood inside house and outside of the house is something to take notice to. Often in the media mothers are recognized for being housewives and care givers. Yes‚ this is true that they are
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Technology has utterly changed the way of America’s society is and how people interact with others. Since the ever thriving technology was invented‚ cyber bullying has regularly occurred as a consequence of technology which can recurrently result in suicide or suicidal attempts. Today‚ people argue whether if technology truly affects the suicide rate for college students. Essentially‚ everyone who is in college has some type of technology and/ or have at least gone on a social media website previously
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16‚ December‚2013 Media Types of Media Article retrieved from(http://www.sparknotes.com/us-government-and-politics/american-government/the-media/section3.rhtml) The different types of media include print media‚ electronic media and new age media. Print media includes newspapers‚ books and pamphlets. Electronic media includes television and radio while the new age media include the internet and mobile phones. Summary of types of media : The different
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Content-Based Second Language Instruction: What is it? Origins and Definitions • Although it is most often associated with the genesis of language immersion education in Canada in 1965‚ content-based instruction is hardly a new phenomenon. We know that "until the rise of nationalism‚ few languages other than those of the great empires‚ religions‚ and civilizations were considered competent or worthy to carry the content of a formal curriculum" (Swain & Johnson‚ 1997‚ p. 1). • CBI is ".
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intelligence. These differences become clear when exploring an audience ’s response to William Shakespeare’s Macbeth‚ from the Elizabethan era and today. The text was written in 1606 and was set in Scotland. The tragedy construes what egotistical ambition can do to the mind. Key themes of loyalty and betrayal‚ the increase in intelligence of humans‚ the way laws govern society and the balance in power between genders affect an audience ’s response to Macbeth. Specifically speaking; Macbeth ’s corruption
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Developmentally Appropriate Practices The National Association for the Education of Young Children (NAEYC) is a society that strives to serve all young children from birth to the age of 8. They encourage high quality learning based on early childhood practice‚ policy‚ and research. NAEYC developed the Developmentally Appropriate Practice (DAP) to promote young children’s optimal learning and development. DAP incorporates teachers to recognise a child’s individual learning capacity and capabilities
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In what ways did JK Rowling effectively consider the needs of her audience? Please reference specific parts of the speech and explain how those parts related well to her audience. Author JK Rowling considered the needs of her audience by addressing them directly. She has an understanding of the possible emotions affecting these Harvard graduates‚ as she has had a similar experience. JK Rowling communicates to the audience that they are the ones who are ultimately responsible for their future
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How to Have A Purpose Driven Life.... Everyone in life has a purpose for being put on this Earth‚ but everyone doesn ’t know what that purpose is. We walk in life day by day wondering why we were put in this cruel world thinking that there is no answer‚ but the truth is‚ there is an answer. The Purpose Driven Life was written by Rick Warren to show people that they find their purpose through God and until they realize that‚ life will never make sense to them. In this essay‚ one will learn that
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