Subject: CSC 2201 Programme: BBADI Group Members: Tham Chee Shen Lee Ping Wei Tan Kitt Voon Lim Soon Yik Table of contents Contents | Page | Chapter 1: Overview of Apple Inc 1.1 History 1.2 Mission and Vision 1.3 Business process 1.4 Organization structure | 1-5 | Chapter 2: Information System 2.1 Training Needs Analysis 2.2 Web-Based Application 2.3 Customer Relationship Management | 6-8 | Chapter 3: Information Requirements 3.1 From
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4th semester. The financial analysis reveals that Apple has been undergoing an impressing growth in the net sales for the past few years. Furthermore the financial analysis showed that a big part of the net sales is generated by complementary products which can be connected to the sales of Macs‚ iPhones and iPods. The strategic analysis revealed that there is reason to expect continued redevelopment of products. An analysis of Apples core capabilities‚competitors and the development in consumer
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Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and PLC 31 6.4.1 Product 31 6.4.2 Price 32 6.4.3 Place 33 6.4.4 Promotion 33 6.4.5 Product Life Cycle 34 7 Implementation 36 7.1 Short Term (Within 1 year) 36 7.2 Mid-Term (2
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three parts‚ it concentrates mainly on stating the problems that Apple is facing and analyzing the facts that are attributed to the problems. In the recommendation part‚ it illustrated pointed recommendations toward the problems. Specifically‚ they are recommendations about how to retain Apple’s innovative advantages and how to keep its products specificity. From another perspective‚ it also contains recommendations that help Apple solve the problem of “gray market.” Problem Statement: At first
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following examines the answers given in an interview of a loyal Apple products consumer as they pertain to both brand equity and positions concepts. It will go on research the Apple brand by identify targeted market segments‚ how it developed its brand loyalty and where it chooses to position itself in the market. Introduction The Apple brand has taken on a life of its own over the last decade. The following explores one person’s opinions on Apple and why they are loyal to that brand over others. It will
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APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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Helping others can be very rewarding and beneficial to both parties. After going to the Alcoholics Anonymous Meeting and Our Community Place (OCP)‚ I have realized the benefits of helping others and I have gained new perspectives on others. While I was there I met some very interesting people that might not have the best lives but they know how to make the best of what they have. I felt like I gained some knowledge and insight on different things and it made me feel good to help them out. In my
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Conversational Selling Top agents makes as much as 30% of their business from for sale by owners (FSBO). Anyone who wants to build a bigger and stronger business will prospect FSBOs since they are a constant and continuous source of business. Don’t let somebody talk you out of this great prospecting source‚ because FSBOs should be a key component in building your business. We have included a few steps in which we are outlining the conversational selling process. Contact Landvoice at 888-678-0905
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Apple Inc. is a well-known and unique computer manufacturer which designs‚ manufactures and markets personal and professional computers‚ related software‚ services‚ peripherals‚ networking solutions‚ entertainment equipments and mobile phone device. The most famous entertainment device that Apple has introduced since year 2001 is iPod. This marvelous portable digital music players started as a back and while screen‚ only Mac-compatible‚ and with a 5GB hard drive that only can store 1000 songs up
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ended September 2005‚ Apple reported revenues of US$13‚931M‚ an increase of 68.3% over the preceding year. The Operating Income in FY2005 was US$1650M‚ an increase of 406.1% over the 2004 figure. Net Income also similarly increased by 383.7% in FY2005 to US$1335M. Additionally‚ Total Assets increased by 43.49% to US$11‚551M. Total Liabilities increased by 37.36% to US$4‚085M‚ but Total Debt remained at US$0. Shareholders benefited in FY2005‚ as Shareholder’s Equity increased by 47.08% to US$7‚466M
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