Word Count: 410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable
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Organizational Structure: “It is the formal arrangement of jobs within an organization” Developing an organization structure manager go through the process called organizational design‚ that involves decision about six key elements i.e work specialization‚ departmentalization and formalization etc. Now we analyze the Citibank’s organizational structure according to these factors. Work Specilization: As work specialization is used to describe the degree to which activities is organization are
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companies aim to look after their customers well‚ ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore‚ it is very important to understand who our customers are‚ their expectations of the service they experience and how that effects future choices
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P&G Case Analysis The history of P&G is a vivid story of organization strategy as it goes through the entrepreneurial‚ collectivity‚ formalization‚ and elaboration stages. It evolves from a domestic company to multination‚ global‚ international‚ and finally transnational company. The organization structure keeps evolving correspondingly in its life cycle. As it becomes a globalized company‚ it is weighed down by the bureaucracy and hierarchy. Finding a fit organization structure and executing
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Activity 1 – Case Study Question 1 GHD’s Matrix Structure comprises of the combination and development of different skill sets‚ from different employees through both informal & formal systems. One example would be sharing of knowledge‚ skills and experiences‚ in their line of work. GHD’s matrix structure is made up of teams of professionals with numerous operating centers‚ world-wide‚ to conveniently assist and contribute to their client’s needs through gathering their people’s knowledge
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Organizational Structures - Mechanistic and Organic Structures Podcast Transcript Speakers: Scott‚ Dine‚ Lock Collins Scott: Hey everybody‚ welcome! We’re going to have a great discussion today about the core components of organizational structures. Namely the mix of centralization and decentralization and how they factor into the two major types of organizations: mechanistic organizations and organic organizations. Diane: Then we’ll talk about two prime examples of each organization to
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Structure Pg. 1 Running Head: ORGANIZATIONAL STRUCTURE Organizational Structure By Marlene Seratt AIU MGT322-0702A-05 Concepts in Organizational Behavior Instructor Lionel de Souza Unit 4 Due: 05/26/2007 Structure Pg. 2 Introduction In this paper we will be talking about organizational structure and cultures‚ and what strategies Ken Dailey will have to consider as he starts building
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ot26/12/2012 An Organization’s Environment (a) Competitors‚ industry size and (g) Recession‚ unemployment rate‚ competitiveness‚ related issues inflation rate‚ rate of investment‚ (j) (a) (b) Suppliers‚ economics‚ growth International Industry manufacturers‚ real (h) City‚ state‚ federal laws Sector Sector estate‚ services and regulations‚ taxes‚ (i) (b) (c) Labor market‚ services‚ court system‚ Sociocultural DOMAIN Raw Materials Sector employment agencies‚ political
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Organizational structure paper Chrystal Starlings XMGT/230 9-16-2012 Barri Brown In 1962‚ Sam Walton from Roger‚ Arkansas came up with the idea of opening a store that was different from the others. He decided to open up a store by the name of Wal-Mart. In the same year of 1962‚ the first Target store was also opened. The Target store was opened in the Minneapolis suburb of Roseville‚ Minn. by Dayton Hudson. The focus of Target was to have convenient shopping along with competitive discounted
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Disney Company’s Organizational Structure Organizational structure The Walt Disney Company’s organizational structure looks most like a horizontal structure. Horizontal structure is based on departmentalization or subdividing the organization into subunits (Bateman & Snell‚ 2011). The Disney Company has five business segments: interactive media‚ studio entertainment‚ consumer products‚ parks and resorts‚ and media networks. These departments are grouped by product which is a great example
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