INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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Section A One of the most common criticisms of DCF models is that any forecast beyond a couple of years is questionable. Investors‚ therefore‚ are alleged to be better off using more certain‚ near-term earnings forecasts. Such reasoning makes no sense‚ for at least two reasons. First‚ a key element in understanding a business’s attractiveness involves knowing the set of financial expectations the price represents. The market as a whole has historically traded at a price-to-earnings multiple in the
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Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager
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In Class Exercises Using Equity Method SOLUTION Example 1 : Assume B (the investee) has the following simplified balance sheet: Assets $100‚000 Liabilities $ 60‚000 Equity $ 40‚000 Prepare journal entries for the INVESTOR (A) for the following events: (a) A (the investor) pays $10‚000 for a 25% interest in B. A has significant influence. Dr.
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Analysis………………………………………………………..6-7 4.0 Industry Analysis…………………………………………………………..8-10 5.0 Company Profile..………………………………………………………….11 5.1 Key Financial Ratios………………………………………………11-12 6.0 Valuations………..…………………………………………………………15 6.1 Dividend Valuation Model…………………………………………14-16 6.2 Price-Earnings(P/E) Model.………………………………………..17 7.0 Limitations……………………………………………………………………18 8.0 Conclusions and Recommendations……………………………………...19 5.0 List of References……………………………………………………………20-22 APPENDIX
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Merck & Co.‚ Inc. Recommendation: Buy Target Price Current Price Difference $ 37.09 $ 26.18 41.7%↑ Market Cap. 52 Wk High 52 Wk Low $ 57.48B $ 36.26 $ 25.50 Shrs. Out. 2‚217.6M As of October 21‚ 2005 • Market reaction to Vioxx lawsuits too extreme • Cash flow for company strong enough to absorb potential legal or competitive challenges • Potential blockbuster drugs in the pipeline • A stable of existing drugs to continue driving growth • Aging and growing population
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How to Work with Dummy Independent Variables Chapter 8 is devoted to dummy (independent) variables. This How To answers common questions on working with and interpreting dummy variables. Questions: 1) How to include dummy variables in a regression? 2) How to interpret a coefficient on a dummy variable? 3) How to test hypotheses with dummy variables and interaction terms? 4) How to create a double-log functional form with dummy variables? 5) How to interpret a coefficient on
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role models are those who possess the qualities that we would like to have and those who have affected us in a way that makes us want to be better people. To advocate for ourselves and our goals and take leadership on the issues that we believe in. We often don’t recognize our true role models until we have noticed our own personal growth and progress. Role models live their values in the world. Children admire people who act in ways that support their beliefs. It helps them understand how their
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What is a rights issue? Distinguish between a renounceable and a non-renounceable rights issue. How would a company account for such issues? A rights issue is an issue of new shares to existing shareholders whereby they are given the right to purchase additional shares in proportion to their current shareholdings. Usually the issue price is set below the current market price of the company’s shares. A renounceable rights issue allows the shareholder to take up the rights issue‚ let it lapse or
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EMPLOYMENT EQUITY Contents PAGE EXECUTIVE SUMMARY 2 INTRODUCTION 2 WHAT IS EMPLOYMENT EQUITY 3 HOW DOES IT WORK 3 - 4 WHAT IS AFFIRMATIVE ACTION 5 IMPLEMENATION OF AFFIRMITIVE & EMPLOYMENT EQUITY 6 - 7 OBSTACLES & CHALLENGES 7 ACKNOWLEDGEMENTS 8 CONCLUSION 8 BIBLIOGRAPHY 9 EXECUTIVE SUMMARY This assignment deals with the Employment Equity Act of 19 October 1998. It covers the workings of the act in terms of equity
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