BUS103 ORGANISATION BEHAVIOUR ASSIGNMENT 2 – GROUP-BASED ASSIGNMENT JANUARY 2011 SEMESTER GROUP MEMBERS: SONG ZHENYING JESLYN‚ PI NO. Y1073186 LIEW TAT ONN DEREK‚ PI NO M1115287. YEOW KIAN CHING PRINCE‚ PI NO. N1115682 Question 1a Attitude represents our own evaluation on how we feel about something that can be positive or negative. The main components of attitude are affect‚ behaviour and cognition. These three components are interlinked together
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r Higher Diploma Programmes Consumer Behaviour Individual Assignment Topic Jackson and Kathy are high school lovers graduated from university two years ago. Both of them have settled in a stable job and are planning to get married next year. To prepare for an unforgettable wedding‚ they are actively searching for market information. Imagine yourself as the marketing manager of a wedding planning company. You are extending your product line to adventurous and creative wedding. How would
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C H A PTE R CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes‚ their influence on consumer decision making‚ and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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CONSUMER BEHAVIOUR Consumer Behaviour is a diverse field that combines psychology‚ marketing and sociology to study the behaviour of consumers. ADVERTISING AND CONSUMER BEHAVIOUR-: In markets where consumers have many choices‚ advertising can influence the consumer’s choice. Advertising plays a major role to influence consumer’s mind-set and purchasing decision. MEMORY-: Memory is an active‚ constructive process where information is acquired‚ stored and then retrieved for use in decision-making
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Psychosocial Aspects of Midwifery Care MW2222 Practicing midwives in our healthcare system today need to have an understanding of political and social factors of their practice in order to provide optimum service for the women and families in their care. The psychosocial needs of the individual should be considered‚ and midwives should contemplate external factors that may affect the woman’s health‚ pregnancy‚ outcome and their home lives. This is why the whole picture of a woman’s life should
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Unit 3: Organisations and Behaviour Assignment 1 An organisation is defined as a clearly bounded group (or groups) of people interacting together to achieve a particular goal in a formally structured and co-coordinated way. A hierarchy organisation is when employees are ranked at various levels within the organisation‚ each level is one above the other. A tall hierarchical organisation has many levels and a flat hierarchical organisation will only have a few. Flat Hierarchy http://limkokwingmba
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ORGANISATIONAL BEHAVIOUR What is organisational behaviour? The study of human behaviour‚ attitudes and performance within an organisational setting; drawing on theory‚ methods and principles from such disciplines as psychology‚ sociology and cultural anthropology to learn about individual‚ groups and processes. Three different OB perspectives Macro-perspective; the big picture Micro-perspective; the smaller units Meso-perspective; integration and movement between macro and micros Three levels
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Aspects of Psychology In this paper‚ I will compare and contrast three different perspectives of early psychology. I will use the following perspectives: Behaviorism‚ Psychodynamic‚ and Physiological. Behaviorism focuses on observable behaviors‚ Psychodynamic focuses on how behaviors are controlled by unconscious forces‚ and the Physiological perspective focuses on how the physical body reacts to psychological influences (Davis & Palladino‚ 2007). The behavioral perspective was introduced by
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I have many unique aspects that make me the human being I am today. The objects that surround me has profoundly affected my personality and my other qualities. The things that live around me make up the rest of the universe create the environment I live in. One of my preferred aspects must be my high self-esteem. This quality is essential for any person. It can lead you to do positive things and progressive. Gaining my self-esteem was not complex since it just came with my character which I
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