Working Papers on Information Systems ISSN 1535-6078 Research Framework for Consumer Satisfaction with Internet Shopping Christy M K Cheung City University of Hong Kong‚ China Matthew K O Lee City University of Hong Kong‚ China Abstract Consumer satisfaction with Internet shopping has been conceptualized in a variety of ways. Studies in this area remain broad and appear relatively fragmented. In view of this‚ the purpose of this study is to propose a research framework that integrates both
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations PART III – CUSTOMER RELATIONS
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Marketing & Operations Strategy Business Report 1.0 INTRODUCTION This report proposes to discuss the current marketing and operations strategies utilised by the Dangote Group of Nigeria - in order to deliver sustainable customer value to consumers within Nigerian market. This sustainable customer value is delivered in an attempt to ensure the safety of market share‚ and increase the profitability and revenue of the existing organisation. This report will also investigate Dangote’s ability
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1.1. Explain the various elements of the marketing process: 1.1.a. Elements of the marketing process: The marketing process consists of four steps. These four steps are all completed with the goal of creating value for your target customers. Some elements of the steps are performed continuously‚ such as monitoring the marketing environment. Some are done annually‚ such as the annual development of a marketing communications plan. Lastly‚ some of the steps‚ if done correctly‚ should last for decades
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The Internet is very helpful for businesses all over the world. It helps speed up many processes in a cost-effective way. Yet the usefulness of the Internet depends on what types of services and products each business. And how they take advantage of what is available. Many businesses may benefit a great deal more than others may. And there are many different benefits depending upon the types of the business‚ whether it is a supplier‚ a distributor‚ or a retailer. Some of the benefits could be; creating
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Gómez Nivea For Men Marketing Case Study May 18‚ 2014 1. What is the difference between product range and product mix? Product range refers to the different types of products within one category. For example‚ in the category of soft drinks there are products like Coca Cola‚ Sprite‚ Mountain Dew etc… In the other hand product mix refers to the different categories that are sold. For example‚ fruits‚ soft drinks‚ candy etc… 2. How would the increase in marketing awareness affect Nivea’s
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FRONTIERS OF E-BUSINESS RESEARCH 2004 315 An Exploratory Study of the Roles of Internet Communication in Business Relationships Nataša Golik Klanac Doctoral student‚ Hanken - Swedish School of Economics and Business Administration‚ natasa.golik@hanken.fi Abstract The development of successful business relationships relies greatly on interpersonal contacts. However‚ due to certain advantages of Internet communication‚ numbers of relationships start to relay increasingly on this impersonal
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a UK based company engaged in the business of producing full range of sport shoes‚ such as basketball‚ soccer‚ badminton and tennis etc.‚ which is the third largest market player in UK. The aim of this proposal is to identify the suitable marketing strategies for the business growth of Huddesfill in UK. 2.0 Objective Being the third largest sport shoes producer in UK‚ Huddesfill’s market share in UK was about 8% in 2005‚ so that‚ the objective of the marketing strategies is to increase the company’s
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time their children using internet involves a conflict between its pros and cons: certain individuals assent to the notion by citing various resources from different kind of website are readily available whilst others oppose the concept now that youngsters might lack of good ability in choosing inappropriate contents. In this essay‚ I will argue that limiting using time seems a plus. Those advocating not to setting boundary for adolescents on internet might point out the internet is the most convenient
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