Dhruv Grewal‚ Sukumar Kavanoor‚ Edward F. Fern‚ Carolyn Costley‚ & James Barnes Comparative Versus Noncomparative Advertising: A Meta-Analysis Previous research and reviews on comparative advertising report mixed results. The authors report the results from a meta-analysis that examines the efficacy of comparative advertising. The analysis shows that comparative ads are more effective than noncomparative ads in generating attention‚ message and brand awareness‚ levels of message processing‚ favorable
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Hart’s theory and legal system Introduction One of the principal lessons of ‘The concept of law’ is that legal systems are not only comprised of rules‚ but founded on them as well. In contrast to Austin who had insisted that the sovereign makes all of the rules‚ Hart argued instead that the rules make the sovereign. In this essay‚ I would like to explain Hart’s theory and how the social rules are related to the legal system and rules of recognition. This essay has five parts. In the first part
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THE CONCEPT OF SPECIES What are species? Species are the basic taxonomic units of biological classification. This grouping of organisms of "like kind" into discrete and stable units has been traced at least from the time of Plato and Aristotle. The term derives from the Latin "specere" (to look at‚ to behold)‚ with the meaning of "kind‚“ "quality‚" "appearance‚" "shape‚" or "a peculiar sort.“ In the past‚ species were classified according to their shape. Carl Linnaeus (1707-1778)‚ the
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My favorite restaurant concept is to create a restaurant/cafe that is friendly to the environment. The main focus of the restaurant will be to provide foods such as coffee‚ tea‚ pastries‚ sandwitches and at the same time focus on environment conservation. This concept resonates with my personality which is to keep my surrounding environment friendly and sustainable for future generation. Nature is very friendly and one of my dreams is to become friendly to it. The only way to appreciate nature is
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Contributory and Comparative Negligence Contributory and comparative negligence are legal concepts that are slightly similar in meaning. These are two separate legal concepts that minimize the liability of the defendant (McWay‚ 2010). The biggest difference between the two is that with comparative negligence there is usually some type of monetary compensation. But with contributory negligence‚ there won’t usually be any type of monetary compensation. Contributory negligence is when one person
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Banking Concept of Education”‚ he discusses the importance of a student-teacher relationship and the issues of the educational system. The banking method signifies how teachers “fill” up their student’s minds with knowledge without any questions. This method‚ Frerie believes‚ limits the student’s capability to think for them-selves that leads for students to constantly rely on information from their teachers. Freire then proposed a solution for the banking concept called “problem-posing concept”‚ a method
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Concept Analysis: Pain Victoria McCrady Chamberlain College of Nursing NR501: Theoretical Basis for Advanced Nursing Spring Session B 2013 Concept Analysis: Pain Pain is one of the most common reason patient seek out help. The concept of pain can affect every person is some form or way. Pain can stand alone as a theory or fix with other theories like Comfort‚ Self- care‚ and more. As a surgical nurse I need to have a higher understanding of the patients I care for to ensure they receive
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performance of students. Recent results in National examination for secondary schools show poor performance of students‚ many things have been reported as the causes of these poor performances including increase moral decay among teachers. This paper explain why moral decay among teachers and it suggest the ways forward to eradicate this problem and to boost students’ performance. Financial problems‚ globalization‚ poor social status and respect of teaching profession‚ media and religion are mentioned
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Concepts of Psychology Three concepts about psychology that I identified in the fictional narrative were stress‚ mental disorders‚ and night terrors. These concepts will be define and explain in the composition. The first concept realized was the daughter‚ Denise‚ nightmare. In Psychology these nightmares are called night terrors‚ an extremely frightening dreamlike experience that occurs during the non-REM sleep. Denise nightmares were caused by her almost having a car accident. As it states
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Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency
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