IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Apple Inc. (NASDAQ: AAPL; previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture‚ a professional
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The Coffee Supply Chain In the past 60 years the export of coffee has changed dramatically. In postwar Brazil coffee was about 90% of all exports‚ today coffee only makes up 10% of all exports. (Reference 1) Yet‚ coffee will always be a very important and influential export for Brazil and many of the neighboring countries. Brazil and neighboring countries make up part of what is known as the coffee belt. (Image Link) (Image Link) In the past 60 years the percentage of coffee as an export for
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standards for the entire McDonald’s supply chain. Consistency of product quality is one of the top priorities for McDonald’s and they are on the leading edge of research and development in order to set new standards in quality. In addition because the McDonalds delivery program is so highly developed‚ they can trace any individual meat patties back to the supplier’s specific batch. To become one of the suppliers to McDonald’s restaurants‚ a company has to supply proof of its high operation standards
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Information Systems in Supply Chain Management ------------------------------------------------- ------------------------------------------------- Chao Hsuan‚ Liu (41845491) ABSTRACT Information systems (IS) for the supply chain management have become critical tools for synchronizing information among the customers and suppliers of a supply chain (McLaren et al.‚ 2004). Moreover‚ the supply chain concept has become a concern because of global competition and increasing customer demand. Thus
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1. Zara is a Spanish clothing retailer which has 1700 stores in all over 78 countries. 2. Zara has continually maintained its mission to provide fast‚ affordable‚ and fashionable items. 3. Zara’s supply chain has undergone tremendous changes in order to sustain its competitive advantage in today’s market. 4. Zara holds 6 days worth of inventory‚ while H&M holds 52 days‚ and Spanish retailer Cortefiel holds 94 days of inventory. 5. Launched approximately 11‚000 new items per year
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Supply Chain Management Network Design and Facility Location Classical Theories von Thunen Agricultural activity occurs in a “limitless plain of equal fertility” with a city in the middle Theorized that: City price = origin price + transport costs Transport costs = f {weight & distance} As a result Products having high weight/value ratio should be produced near the city (see next slide) Other Contributions Land values decrease as move from city More intense land utilization near
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Publication Date: 12 November 2010 ID Number: G00208603 Case Study for Supply Chain Leaders: Dell ’s Transformative Journey Through Supply Chain Segmentation Matthew Davis Faced with ever-changing customer needs‚ product commoditization‚ unique global requirements and new‚ low-cost competitors‚ Dell embarked on a three-year journey to segment its supply chain response capabilities. The company designed its supply chains based on a mix of cost optimization‚ delivery speed and product choices
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info@cambridgetraining.com Website: www.cambridgecollege.co.uk LOGISTICS‚ SUPPLY CHAIN & TRANSPORT MANAGEMENT PROGRAM The Cambridge International College Publication on ‘Logistics‚ Supply Chain and Transport Management’ by Ronald H Ballou will be sent to you by registered airmail post as an integral component of the Program Introduction This Publication is concerned with the vital subject of business logistics and supply chain management‚ an area that can be essential to a firm’s competitive
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Assignment Sheet for Case Study: Negotiation - Porto This case is written by the authors of your textbook‚ Purchasing and Supply Chain Management‚ but may have been edited for our use in this course. This is a TEAM assignment. Read and discuss this mini-case and answer the 5 questions at the end of the case. In this manner‚ you will develop a negotiation plan for the buyer. The very best way to approach this team case is to work on all aspects (each question) of this case together. If you
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