A Project Report On “SUCCESS MANTRAS FOR RURAL MARKETING IN INDIA” Submitted to : Submitted By: Prof. Shipra Chaddha Name- Vakul Singh Gupta FPG0810/184 Indian Business Academy What
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I am addressing the strategic importance of distribution channels in marketing by exploring how these channels help businesses meet their marketing and sales objectives. A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. A marketing channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives by providing and delivering products and/or
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WAL-MART’S MARKETING STRATEGY Wal-Mart was founded by Sam Walton‚ the first Wal-Mart store opened in Rogers‚ Arkansas‚ in 1962. Seventeen years later‚ annual sales toped $1 billion. By the end of January 2002‚ Wal-Mart Stores‚ Inc. was the world’s largest retailer with $218 billion in sales. Wal-Mart’s winning strategy in the U.S. was based on selling branded products at low cost‚ which enables the lower class and middle class consumers to shop for products and save. Due to the advances in
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The article explained some of the Beatles journey to success‚ and they weren’t immediately successful. Neither were most other British bands like the Rolling Stones. However‚ it didn’t take very long of them working hard for their songs to become hits in Britain and the US‚ with their songs being on the Top 40 Hits list multiple times. An obvious historical reason for this is because their music was new and exciting in a time of turmoil. Major events were going on like the Cuban Missile Crisis‚ the
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When it is time to find a nursery in Woolton‚ most parents can be a little anxious. It doesn’t matter whether your child is a few months or a few years old‚ choosing the right nursery is an important decision. If it is time for you to go back to work‚ or you feel your child needs the structure of a school day‚ finding a place where you feel confident that your child is safe and happy is at the top of the list. For moms that work a full day‚ a nursery will need to provide safe well designed areas
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Rehydration‚ Pediatric Rehydration is the replacement of body fluids lost during dehydration. Dehydration is a condition in which there is not enough fluid or water in the body. There are many ways that dehydration can occur‚ including vomiting‚ diarrhea‚ or excess sweating. In most cases‚ rehydration involves the replacement of not only fluids but also carbohydrates and basic body salts (electrolytes ). While rehydrating and recovering from dehydration‚ it is important for your child to: •
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Organizational Citizenship Behavior (OCB): Evaluating Organizational Efficiency and Success through Employee Performance In Israeli Public Management Eran Vigoda-Gadot Abstract Organizational Citizenship Behavior (OCB) is a unique aspect of individual activity at work‚ first mentioned in the early 1980s. According to Organ’s (1988) definition‚ It represents "individual behavior that is discretionary‚ not directly or explicitly recognized by the formal reward system‚ and in the aggregate
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• Number of “pucca” houses doubled from 22% to 41% and “kuccha” houses halved (41%to 23%) • Percentage of BPL families declined from 46% to 27% • Rural Literacy level improved from 36% to 59% • Low penetration rates in rural so there are many marketing opportunities. Durables Urban Rural Total (% of rural HH) CTV 30.4 4.8 12.1 Refrigerator 33.5 3.5 12.0 FMCGs Urban Rural Total (% of rural HH) Shampoo 66.3 35.2 44
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A Marketing Information System (MIS) consists of people‚ equipment and procedures to gather‚ sort‚ analyze‚ evaluate and distribute needed‚ timely and accurate information to marketing decision makers. MIS begins and ends with information users (marketing managers)‚ internal and external partners‚ and others who need marketing information. Firstly‚ it interacts with the marketing managers or rather information users to assess information needs. During the second step it develops needed information
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Managing and coordinating the entire communications process calls for integrated marketing communications (IMC). But what is IMC and why is it important? By definition‚ integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such plan evaluates the strategic roles of a variety of communications disciplines and combines these disciplines to provide clarity‚ consistency‚ and maximum impact through the seamless
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