just-in-time methodology. A continuous flow of quality parts into Harley’s factories not only reduces money tied up in inventory but drives quality throughout the manufacturing process. C. Describe the five marketing management concepts and explain which one describes best Harley-Davidson marketing strategy?? Every company can have different ideas or philosophy. For example‚ a particular company can have its idea or philosophy that if the production is done on a large scale‚ the cost would be less
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Homeostasis is the body’s ability to maintain a constant balance between the internal environment and external environment at a constant rate‚ despite changes which may affect our external environment such as body temperature and the amount of water in our bodies. By keeping this internal balance it allows our bodies to function efficiently. The negative feedback loop is produced when changes to our internal environment changes from its normal range. In this instance the brain and the nervous system
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- Q.2 Explain the marketing concepts with its relevance in today’s marketing environment. Answer: Marketing Concepts : Studies reveal that different organisations have different perceptions of marketing. And these differing perceptions have led to the formation of different concepts of marketing such as 1. The Exchange Concept 2. The Production Concept 3. The Product Concept 4. The Selling Concept 5. The Marketing Concept 6. The Societal Marketing Concept. 1. The Exchange Concept : The
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CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for
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Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
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At the end of the commercial a narrator says that‚ “you don’t need to look like Derek Ramsey to avail a dozen donuts for 199 pesos”. In a 49-second commercial‚ Dunkin’ Donuts (or its advertisement partner) imbed cultural‚ value‚ and generational marketing strategies which target mostly the young to mature B‚ C and D segments of the Philippines. As seen in the commercial‚ a seemingly straightforward encounter with a celebrity resonates a feeling of being ‘the chosen one’ or ‘ the lucky few’ that
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Explain Christian concepts of love The idea of Christian love as presented in the Bible is mainly based upon the concept of agape love. Agape is the epitome of Christian love. It is an unconditional love for others which expects nothing in return‚ it is both a chosen and committed love. This concept appears in the Bible when Jesus said‚ "By this all will know that you are My disciples‚ if you have love for one another" (John 13:35). This shows us that agape love is the unconditional and abundant
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Jamal Mills 9/14/12 ENG 1100-29 What Work Is Reflection Paper The concept of work in the modern world is abstract and its definition is constantly changing. What was once finite in its purpose and role in society can now be attributed to many different aspects. By its definition work is the exertion or effort directed to produce or accomplish something. This in turn opens up the interpretation of work to include an array of things from the minute tasks of household responsibilities‚ to
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Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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Explain the Platonic concept of Forms. Plato believed that reality is more than what we sense around the world (e.g. taste‚ smell‚ hear‚ see and touch)‚ he believed that behind these physical realities lies a perfect version of them in which he called Forms and that the greatest thing we can learn is to have knowledge and understanding of them. Plato’s theory means that what we can sense around us (for example a chair) is just a mere shadow of the perfect version which exists in the world of Forms
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