INTRODUCTION The Organization Study undertaken as a part of the curriculum has completed at Handicraft Development Corporation in Trivandrum. This study provides the opportunity to expose the student to an organization and its operational conditions. This study also aims at having a better understanding of various departments and its function. Organization study helps to know overall functions of a concern. This is a detailed study of the organization‚ product profile‚ service profile‚ organizational
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Managing people & organisations assessment notes Topics * Types of business * Mission Statements * Policies * Goals * Objectives ------------------------------------------------- Types of Business Sole Trader – one owner of business (1 person who has legal responsibility) such as gardener‚ window cleaner‚ small retailer‚ and plumber Advantages * Caters for needs of local people * Profits don’t have to be shared * Business affairs can be kept private
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The fashion industry in a multibillion dollar business dedicated to the making and selling of clothes. The fashion industry is known to be significantly influential in shaping the opinions and views of society. Its impact becomes more influential when it is used in advertising. Advertising is the most persuasive medium in media‚ which ultimately allows for the shaping of ideals and beliefs in society. The media is a powerful outlet to communicate the roles that society should incorporate into their
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Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand"). From a marketing context‚ advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity‚ separate from publicity (free)‚ sales promotion (not forms of communication)‚ and personal selling
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INFORMATION TECHNOLOGY IMPACTS ON ORGANIZATIONS: ERP PROJECT CASE STUDIES BY: MAX ARO MASTER OF SCIENCE THESIS IN ACCOUNTING SWEDISH SCHOOL OF ECONOMICS AND BUSINESS ADMINISTRATION 2005 HANKEN - Swedish School of Economics and Business Administration Department: Accounting Author: Max Aro Type of Work: Master of Science Thesis Date: 22.12.2005 Title of Thesis: INFORMATION TECHNOLOGY IMPACTS ON ORGANIZATIONS: ERP PROJECT CASE STUDIES Abstract: Recognizing information technology (IT) impacts
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A PROJECT REPORT ON A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON RADIO Submitted in the partial fulfilment of the requirement for the award of the degree of MASTERS IN BUSINESS ADMINISTRATION SUBMITTED TO SUBMITTED BY PRIYANKA GARG EKTA RAWAL (07080003912) (ASSISTANT PROFESSOR) GIBS GITARATTAN INTERNATIONAL
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The Peculiarities of Advertising Language Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning‚ in the first chapter is given
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EMERGENCE OF ADVERTISING: In early times advertising was no more than signs painted on walls and town criers‚ who were hired by merchants to praise their goods (outdoor advertising). Gutenberg was the one who invented moveable type printing press in 1450. This invention resulted in the mass production of posters and circulars. In 1472 the first advertisement was printed as a handbill in English. (1) About 200 years later‚ an Englisher printed the first ad in the newspaper (1&2). The ad was about
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From the Internet‚ to mobile‚ to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet longing for things‚ persons‚ or situations of the past. This statement simply defines nostalgia. Marketers and Advertisers use nostalgic advertising to connect with their consumers. The
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addition to service (Azimont & Araujo‚ 2009). In attending to these changing needs a range of marketing tools known as the marketing mix must be utilised appropriately to guide businesses into a profitable organisation. These elements are often referred to as the four P’s; product‚ price‚ promotion and place and all work together to satisfy customer needs (Solomon‚ Hughes‚ Chitty‚ Fripp‚ Marshall & Stuart‚ 2011). In regards to petrol stations the product is a combination of many different elements
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