..................... DOTSE LINFORD KWABLA 10BMR069 ...................... MAVIS TUOBEWERE GYEREH 10BMR070 ....................... THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mobile telecommunication network‚ the leading telecommunications company in the emerging markets
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CHAPTER 1: THE PROBLEM 1.1 PURPOSE AND BACKGROUND OF THE STUDY Kendra’s Driving School is one of the driving schools established in Muntinlupa City. It is owned and operated by Ms. Kendra Baliling. The school is located near the Land Transportation Office (LTO)‚ Muntinlupa City. It was established in 2003 when the owner was given a car by her father which car she actually used in starting up the school. Despite its location‚ being near the LTO‚ it remains not popular to would-be clients
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forces in their marketing environments. As a marketing manager‚ what are some ways that you might proactively influence your marketing environment? 4- In designing the advertising for a bottled water product‚ which would you find more helpful: information about consumer demographics or consumer lifestyles? Give examples of how you would use each type of information. 5- The marketer must identify steps in target marketing. Briefly discuss each step ? 6- . List and explain the core‚ actual
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Information Literacy for Engineering Students ------------------------------------------------- YILDIZ BINKLEY Dr.‚ Tennessee State University Abstract As part of the Information Literacy Across Curriculum Service of the Library‚ the Information Literacy for Engineering Students‚ guides the students through writing research papers. The goal of this course is to ensure that Tennessee State University engineering graduates are information literate‚ lifelong learners who can efficiently and effectively
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the deadline. The purpose of this project is to research CASIO pte ltd that markets its consumer products in Singapore. The project also will propose a new product that CASIO may find suitable and profitable to launch and market in Singapore. This project analyses the behavioral characteristics of the consumers in watch market and describe how this factor will influence their choice of our CASIO watch in part A. In the part B‚ how the CASIO use product and promotions in the marketing mix to market new
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MKT 505 – ADVANCED AND APPLIED BUSINESS RESEARCH PROGRAM: SEMESTER: COURSE TYPE: CREDITS: PREREQUISITE: DAYS OFFERED: TIMINGS: INSTRUCTOR: CONTACT EMAIL: OFFICE: TELEPHONE: CONSULTATION HOURS: MBA Evening Fall 2011 Core 3 MKT 501 – Marketing Management Mondays and Thursdays (inclusive) 6:00 pm – 7:40 pm Dr. Huma Amir hamir@iba.edu.pk Room # 302‚ Administration Block‚ Main Campus 0092 21 111 422 422 Ext. 305; IP #2631 On appointment COURSE DESCRIPTION “Perplexity is the beginning of knowledge”
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scale and implementing it widely in all their functional processes (Aguiar & Oliveira‚ nd). In this report we touch base on the aspects of gaining competitive advantage‚ limitation and management issues relating to the technology of internet. The information has been gathered through search on various websites and AUT library database and all citations have been referenced appropriately. Management or Implementation Issues Major management issue for most organisations is to understand the percentage
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Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
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acknowledged. Student Signature: Date: Student Registration Number: Student email address : Programme : Masters MBA Year/Level : 7 Academic Year : 2013/14 Trimester : 1 Module title : Achieving Corporate Success Assignment no. : 1 Marketing Management Module code: BUS 747 Word guide: 2000 Percentage Weighting of this assignment for the module: 50% Issue date : Return date : Lecturer : Second marker : Notes for students : 1. Hard copy of assignment should be stapled
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------------------------------------------------- Information System for Micro Car Company ------------------------------------------------- Information System for Micro Car Company Sameera Dodanthenna IT/K/28/07 Sameera Dodanthenna IT/K/28/07 Acknowledgement The work on this project has been an inspiring and sometime challenging. But it is an interesting experience. I would never have been able to success this task without those great helping hands. This success is an outcome of collective
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