quiet revolution in India Farmers are improving crop yields‚ using new technologies besides learning video-making skills - thanks to Digital Green which is catalyzing a quiet revolution in the little hamlets of India. Its founder‚ Rikin Gandhi‚ has been named as a top young innovator by the Massachusetts Institute of Technology (MIT). Delhi-based Digital Green focuses on educating farmers about farming techniques through locally produced videos in which local cultivators are featured. The project
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Assignment #4a- Movie Review: And The Band Played On And The Band Played On‚ is a movie which tells the story of the beginning of AIDS (HIV disease). In the movie we are able to see first-hand the scientific and political aspect of the disease‚ as well as a few stories of those who died from the disease. Right from the beginning of the movie‚ it can be inferred that Don Francis is a passionate man‚ and was greatly changed by his visit to Africa. Therefore‚ the passion with which he works to figure
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Primary Purpose or Objective What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective. Pop Boutique is a business which is based in Liverpool‚ Manchester‚ Leeds and London. This company is looking to expand their business nationally and wants a full scale marketing campaign to support its strategy. The company also has many smart objectives to achieve‚ e.g. they are looking for awareness of the brand‚ growth and sales to make more profit. However these objectives
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Business Marketing Strategies to Increase Profits What is a Marketing Strategy? A marketing strategy is the very foundation of a marketing plan. A good marketing strategy should have goals that are set by a sound marketing plan. A marketing plan consists of a series of steps to be taken for the successful implementation of the marketing strategy. Marketing strategies are a compass that indicate the right direction‚ and clarify what actions need to be taken when obstacles occur in the path of your
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Marketing Strategy Report | A New Product for Happiness and Its Marketing Strategy | | Andy Sun | 12/17/2012 | Professor Yoo MKT203 Marketing Analysis and Management | CONTENTS Executive Summary……………………………….……………………...…………………3 1. Introduction………………………………………………………………….……………3 1.1 The Company…………………………………………………………………....………...3 1.2 The Product ...
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anti-dandruff market has experienced steady growth over the last few years‚ most recently 2009 to 2010 the market grew by 3.60%. Clinic Clear and Head & Shoulders are the two main players in the anti-dandruff shampoo market having market share of 17.7% and 8.8% respectively (as of May 2011). Head & Shoulders is the #1 anti-dandruff shampoo in the world in terms of sales. In Thailand‚ Head & Shoulders came into the anti-dandruff market after Clear and presently Clear has a little over twice
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Chapter 1 Introduction The development of Integrated Reporting is designed to enhance and consolidate existing reporting practices‚ to move towards a reporting framework that provides the information needed to assess organizational value in the 21st century. The traditional reporting model was developed for an industrial world. Although it continues to play a valuable role with respect to stewardship of financial capital‚ it nonetheless focuses on a relatively narrow account of historical financial
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Starbucks Business Strategy Mariana Lupea October‚ 31‚ 2011 Introduction The purpose of this paper is to analyze the business strategy of a publicly traded company. The writer will include an overview of the company‚ including mission statements‚ products‚ markets‚ and recent financial operations. A SWOT analysis will be performed and strategic objectives will be noted. Furthermore‚ the writer will detail specific plans
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Applying Blue Ocean Strategy in the Philippines: The case of Krispy Kreme It has been seven years since.W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. .In the Philippines‚ it is still relatively new. It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of.a situation where many businesses [...] Krispy Kreme Applies Blue Ocean Strategy It has been seven years since.W. Chan Kim and Renée Mauborgne
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ADVERTISING is mass media content intended to persuade audiences of readers‚ viewers or listeners to take action on products‚ services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product‚ service or concept. Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Television advertising / Music in advertising
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