It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers. The promotional activity of the company‚ which famous as Less Price than others as it says ‘Nobody Sells Cheaper and Better!’ is made its place in minds of customer. As the competition is becoming
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Marketing Advertising Services in India – A study of JWT Table of Contents PART 1: STUDY OF ASSIGNED SERVICE BUSINESS Introduction With the growing economy‚ there has been a constant increase in the consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry
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The BMW campaign consisted of many major and small events which helped to market the new BMW Z3 roadster to the public. However‚ the question now is whether the campaign is successful in accomplishing that goal. Success of the BMW campaign can be measured in several ways. For example‚ it can be measured by its objectives (whether the objectives of the campaign have been met) or by the number of pre-orders made. In this case‚ due to the lack of knowledge about the number of pre-orders made after each
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Advertising and its objectives? Advertising is an activity of attracting public attention to a product or business‚ as by paid announcements in the print‚ broadcast‚ or electronic media. Advertising is a paid form of a non-personal message communicated through the various media by industry‚ business firms‚ nonprofit organisations‚ or individuals. Advertising is a marketing tool and may be used in combination with other marketing tools‚ such as sales promotions‚ personal selling tactics
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1. Question : The tremendous growth in advertising and promotion throughout the world is due to: Student Answer: a redefining of the term marketing the growth of the U.S. and global economies the lack of print and broadcast media in many nations the tremendous growth in the number of advertising agencies worldwide 2. Question : One of the major tools of direct marketing is ______ advertising‚ whereby a product is promoted through an ad that encourages
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consume goods and services that constitute economic development and the role that the family plays in economic development (Bigombe and Khadiagala‚ 2003). Therefore‚ this essay seeks to critically examine the role of the family in African society in economic development with the description in structures and high divorce rates and attempts to answer whether or not the family still plays the pivotal role of being the foundation of economic development. The essay will begin by defining the key concepts
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functions". Need For Entrepreneurship Development: Economic development essentially means a process of upward change whereby the real per capita income of a country increases over a period of time. Entrepreneurship has an important role to play in the development of a country. It is one of the most important inputs in economic development. The economic history of the presently advanced countries like USA‚ Russia and Japan supports the fact that economic development is the outcome for which entrepreneurship
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There are two types of employment agencies‚ recruiting and staffing. These can both be good tools to use in your job search. A recruiting service matches your skills with a permanent full time position. They are also called headhunters or executive search firms. Basically what they do is look for qualified candidates for different employers. Most of the time the employer pays the fee to the recruiting service and the recruiting service recommends you for the job if you are qualified. I guess this
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FINDING THE BALANCE The Aquarius Advertising Agency is a middle-sized firm that offered two basic professional services to its clients: 1) customized plans for the content of an advertising campaign‚ e.g.‚ slogans‚ layouts‚ and 2) complete plans for media such as radio‚ TV‚ newspapers‚ billboards‚ magazines‚ etc. Additional services include aid in marketing and distribution of products‚ and marketing research to test advertising effectiveness. Its activities are organized in a traditional
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Methodology 1 Background to Travel Agencies 1 Definition 1 Context – The background of Travel Agents 1 Types of travel agents 2 Data collection 2 Literature review 2 Analysis of the data collection 3 Strengths 3 Weaknesses 4 Opportunities 5 Threats 5 Suggestions/Recommendations 7 Conclusion 8 References 10 Introduction Aim This report hopes to examine the impact of online booking websites on traditional High Street travel agencies. It was decided to research this subject
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