Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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Global Marketing – International Marketing 1. Introduction Steve Carter defines the term of marketing as “the process of building lasting relationships through planning‚ executing and controlling the conception‚ pricing‚ promotion and distribution of ideas‚ goods and services to create mutual exchange that satisfy individual and organisational needs and objectives.” To start with a generally known fact‚ each firm uses its own type of marketing strategy. Therefore‚ companies in different countries
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Grading in MRK2033 Internasjonal markedsføring and EXC3602 International marketing When deciding the grade in individual case seminars‚ the case-leaders make an overall judgment based on how the students have performed along the issues presented in the document called “Case analyses and seminars in international marketing”. The students are graded from A to F‚ where A to E are passing grades‚ while F is fail. Table 1 gives an overview of the grades‚ including a brief description as well as
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Global Marketing Management‚ 5e Chapter 1 Globalization Imperative Chapter Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterprise Introduction * Products have been traded across borders throughout recorded civilization‚ extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy)
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Patterns and Trends in International Trade –Imports are the goods and services that we buy from people in other countries. –Exports are the goods and services we sell to people in other countries. Patterns and Trends in International Trade •Trade in Goods –Manufactured goods represent 50 percent of our goods exports and 70 percent of our goods imports. –Raw materials and semi-manufactured materials represent 40 percent of our exports and 15 percent of imports. –Our largest export and import items
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The BMW Group has been very successful in achieving international status. There are three brands within the entire BMW group: BMW‚ MINI‚ and Rolls-Royce Motor Cars. The entire group is committed to providing high quality with all of its products as well as its services. There have been many defining moments in the History of the BMW group. The group was founded in 1916‚ and was originally called Bayerische Flugzeug-Werke (BFW)‚ standing for Bavarian Aircraft Works. In 1917 the company was renamed
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marketing management international for project http://ilm.com.pk/pakistan/pakistan-information/fast-food-industry-of-pakistan-growth-and-history/ http://www.ukessays.com/essays/tourism/opening-a-burger-king-franchise-in-pakistan-tourism-essay.php http://www.academia.edu/4862573/REPORT_MADE_BY_GROUP_1_STARBUCKS_MARKET_ENTRY_AND_EXPANSION_STRATEGY_INTO_INDIA http://www.slideshare.net/shahrukhr/starbucks-india-entry-mode http://www.teascience.org/pdf/chapter-3-2-tea-in-pakistan-by-hamid.pdf
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Sovereignity- supreme & independent power or authority in government as possessed or claimed by a state or community. Being sovereign nations can be more indifferent to the interests of others. As long as nations exist‚ international economics will always need a separate body of analysis distinct from the rest of economies. Globalization- worldwide integration & development; extending to other or all parts of the world Euro Benefits * Low interest rates due to a high degree of
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……5 Globalization’s impacts on international business…..7 The road ahead for international business……..……9 Summary…………………………………….………..11 Reference………………………………..……………12 Introduction Every day we hear it on the news‚ read it in the papers‚ overhear people talking about it… and in every single instance the word globalization seems to have a different meaning. So‚ what is globalization? What are its main drivers? Why and how does globalization impact international business? What’s the
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What are the Characteristics of International Trade? International trade takes place basically due to geographical specialisation. Every country specialises in the production of goods and services in which it has a specific advantage. For example‚ India has specific advantage in the production of jute and tea. Therefore‚ India exports these commodities to U.K. India imports steel from U.K. which U.K. can produce at a lower cost than India. 2. International competition: Producers from many
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