This paper is going to critically evaluate the risks which associate with many aspects that a business will have to cope with when expanding into an international market. In more detail‚ this case is about a pharmaceutical company‚ from the UK‚ which desires to develop its production in India. The paper is structured into four main parts which demonstrate risks in cross-cultural‚ political‚ financial and commercial presence. Finally‚ a conclusion and recommendation will be drawn upon exploring and
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customers. To produce the best quality products‚ company has invested a huge amount of capital in placing state of the art technology to meet the demands of the customers. The company wants to increase its market standings by opening new outlets at key locations of the city. For any company market sustainability is very important and for this the company wants to break the monotony on a timely basis by introducing new products and enhancing the quality of current products through innovative ideas.
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GLOBAL TARGET MARKET STRATEGY If‚ after evaluating the identified segments in terms of the three criteria presented earlier‚ a decision is made to proceed‚ an appropriate targeting strategy must be developed. There are three basic categories of target marketing strategies: standardized marketing‚ concentrated marketing‚ and differentiated marketing. Standardized global marketing is analogous to mass marketing in a single country. It involves creating the same marketing mix for broad market of-potential
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Analyzing and Planning on Expanding Overseas Cosmetics Market Prepared by: Tuo Du CONTENTS ABSTRACT…………………………………………………….3 INTRODUCTION………………………………………………4 Australian situation……………………………………4 Others situation………………………………………..5 MARKETING STRATEGY……………………………………9 Market Positioning……………………………………..9 Product Strategy………………………………………..9 Price Strategy………………………………………….10 Product
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Assignment/Project Front Sheet CIM Membership Number: 14645314 Unit Title: Unit 1 – The Marketing Planning Process Level/Award: Professional Diploma in Marketing (OPDM16) Accredited Study Centre CIM Academy By submitting this assessment I confirm that I understand and abide by the CIM’s plagiarism and collusion regulation. I confirm that in forwarding this assessment for marking‚ I understand and have applied the CIM policies relating to word count‚ plagiarism
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Running head: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets‚ it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements‚ such as price‚ product‚ place‚ and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin‚ 2002). It is important for an organization to have a good understanding of the marketing mix. Each
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Global Strategic Planning As a home grown U.S. company Starbuck ’s quickly saturated its market‚ and hence several years ago looked at the global market for growth. One of these global markets is China‚ the most populous nation and home of the record breaking double digit gross domestic product or GDP rates. However‚ the Chinese culture is so much different that the U.S. culture‚ in fact some Chinese observers would say that the two cultures are apposite‚ hence careful strategic planning enhances
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Analysis of Market Structures and Pricing Strategies The markets today are so complex and deal with so many variables it can be difficult to understand just exactly how they operate. In the following I will reveal the different kinds of market structures along with their different pricing strategies. Relating to these topics‚ I will focus on the importance of cost‚ competition and customer. 1. Analysis of different market Structures Different
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CONTROL This balanced scorecard below aims to evaluate Cold Storage overall strategies and the execution of the strategies using four key perspectives. | Strategic Objectives | Strategic Control | Financial | To reflect the administration and general costvariableMinimise operating expensesTo increase overall growth in Asia market by10%Maintain 30% of market share in Malaysiaand China by 2015Rapid expansion of Carrefour Express inChina‚ Taiwan & Malaysia of 25% by 2017 | Income
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marketplace‚ organizations need a strategy to help them stay focused. In setting the course for the company‚ management needs to identify where they are now and where they want to go (Kerin‚ 2004). Once these questions are answered‚ Kerin suggests that secondary questions emerge on resource allocation‚ converting the plan into action‚ and revising the plans‚ if necessary‚ the basis of the Strategic Marketing Process. The Planning Phase Strategic marketing planning examines three areas: their own
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