Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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Deontological ethics: This principle means doing the right thing regardless of the consequence. Rule based- ethics or deontological theory is following rules‚ and duties. The Chimerix had already closed compassionate use program to concentrate to get approval for the drug from FDA. In this case if the company had followed its rules and principles‚ it wouldn’t give the drug to Josh. Following deontology ethic could have prevented the ethical issues observed in this case‚ and it will prevent the same
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MGMT 368 Business Ethics Week 4 Deontological Second Paper Dropbox # 5 April 15‚ 2012 Direct-to-consumer drug advertising - Deontological Point ofView For many years‚ consumers relied and depended on the expertise and knowledge of physicians to make decisions on their pharmaceutical needs. Before 1985‚ prescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in 1985. This ruling was
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John Mill’s Utilitarianism theory * All his theory focuses on is maximizing utility for the greatest number of people possible * Moral as long as it is the “best action” to maximize happiness for the greatest number‚ even if a single person has to sacrifice * BP’s oil spill throughout the Gulf of Mexico is exactly the opposite from Mill’s theory because it actually minimizes utility for everyone who is affected. The spill devastated coastal beaches and businesses that relied on tourism
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DEONTOLOGICAL ETHICS. No single idea captures all of the features in virtue of which an ethical theory may deserve to be called a deontology. In one sense‚ a deontology is simply theory of our duties‚ something most ethical theories have. But philosophers mean to convey more by calling a theory deontological. Roughly‚ a deontological theory denies in some way that the good or what is of value‚ always takes priority over the right or duty. What this denial comes to‚ however‚ depends on whether it
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Mott (2011) explains that “justice provides the standard by which the benefits and burdens of living together in society are distributed” (p. 65). It would be clear to say that although a lot of child abuse and/or neglect occurs‚ the abuse and neglect are not spread evenly across all children. Therefore‚ child abuse and/or neglect can be seen as a social justice issue. If all children experienced the same amount of abuse or neglect‚ the issue would not be considered unjust‚ though this would still
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in which a person may be enslaved and in any single one of those situations we uncover a faulty situation in which slavery is unfathomed‚ hence not “universalizable‚” then we are to dismiss this action and not act on it. Additionally‚ this theory explains that we are also to treat people as ends to themselves and never as a mean. This suggests that we should never use people for our own benefit and always treat them as autonomous beings. One tremendous difference between Kant and Aristotle’s theory
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I think that Singers conclusion with the famine in India differs from the conclusion that a Utilitarian might reach with regards to the “The Truth about Torture” in several ways. The difference between torturing a terrorist to protect the masses is consistent with Utilitarian Theory. Although Singer’s conclusion does appear to deviate from Utilitarian Theory‚ it actually follows some utilitarian moral principles in the fact that human greed in the western world‚ which is immoral‚ appears to
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706694 Utilitarian and retributive theory of punishment Utilitarian Theorists believe that punishment should be developed based on what is best for the public as a whole. Utilitarian theorists are forward looking as opposed to retribution theorists. The goal of utilitarian theorists is to prevent a crime from happening again. In a general sense this means that the punishment for a certain crime needs to be great than the possible reward for committing the crime. A utilitarian theorist believes
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There are two general theories of punishment: utilitarian and retributive. In the utilitarian theory of punishment‚ punishment is sought to discourage future occurrences of crime‚ while in the retributive theory‚ punishment is handed out because the offender deserves to be punished. Laws are used under the utilitarian philosophy specifically to maximize the overall peace of society. Because crimes and the punishment that follows are both adversaries to that peace‚ they should be kept to a minimum
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