Strategic marketing process refers to the entire sequence of managerial and operational activities required to create and sustain effective and efficient marketing strategies‚ which includes a strategic marketing plan and an operational marketing plan. There’re six main stages in the strategic marketing process: 1) Identifying and evaluating opportunities Situation analysis involves interpreting environmental conditions and changes in light of the organisation’s ability to capitalise on potential
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Polarization of the neuron’s membrane: cell membrane is surrounded by neurons as other cell has a membrane. If a nerve cell is not stimulated‚ the membrane is known to be polarized. For a neuron to be polarized‚ it is by maintaining excess of sodium ions on the outside of the cell and excess potassium ions on the inner part of the cell. A volume of sodium ions and potassium ions usually leaks through its channel but the sodium ions and potassium ions pumps on the membrane that restores the (k+) back
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SOCIAL MARKETING PLANNING PROCESS Good morning‚ ladies and gentlemen. Thank you for coming. I’m delighted to be with you today. Let me start by introducing myself. My name is Thu Hường. Now I’m in the marketing department. This morning I’d like to talk to you about social marketing planning process. I will divide my presentation into four parts. Firstly‚ where are we? Secondly‚ where do we want to go? Thirdly‚ how will we get there? Finally‚ how will we stay on Course? My presentation will
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Flow of the Taxonomy “Elements of a Marketing Mix” 1. Market Research – “eyes and ears of the firm” a. Data b. Target Market c. Demographics d. Quantitative e. Who/What/When/Where 2. Consumer Behavior – “mind of the buyer” a. Psychographics b. Qualitative c. Why 3. Product Adjustment/ Product Management a. Form utility b. Brand c. Price d. Package e. Position - projected/received
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Book 1 2nd ed. Oxford: Heinemann. Jones‚ C.‚ & Clements‚ J. (2007/8). Innovation Leaders. Retrieved 02 16‚ 2011‚ from http://www.innovationleaders.net/index.html. Kotler‚ P.‚ Armstrong‚ G.‚ Wong‚ V.‚ & Saunders‚ J. (2008). Principles of Marketing. London: Pearson Education Limited 2008. Motorrad‚ B. (2009‚ April). S 1000 RP/ online brochure. Wong‚ S. (2011‚ 02 15). BMW Market targeting. (P. Dziubinska‚ Interviewer) -------------------------------------------- [ 1 ]. White.(2010/2011)Lecture
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Counseling is: • The process that occurs when a client and counselor set aside time in order to explore difficulties which may include the stressful or emotional feelings of the client. • The act of helping the client to see things more clearly‚ possibly from a different view-point. This can enable the client to focus on feelings‚ experiences or behavior‚ with a goal to facilitating positive change. • A relationship of trust. Confidentiality is paramount to successful counseling. Professional
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development and strategic use of blogs or similar sites. Offers. Offers are exactly as important as in traditional marketing strategies. No offer‚ no sale. On the internet‚ you may only get one chance to elicit an action from a web site visitor before they exit your site or an email reader before they hit the DEL key. It’s your offer that will make the difference. A good internet marketing strategy is always testing and evaluating different offers to optimize their effectiveness. Presentation. On
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1. Explain how HCO’s plan the sizes of its various components? How does it make its plans? What are the implications of too big and too small? Why is the final decision reserved for the governing board? The success of any HCO will depend a great deal on making sure that there is a correct sizing of the various teams and facilities within the organization. According to the reading this week‚ “each service offered must be large enough to meet needs and operate effectively‚ but not larger” (White &
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RESEARCH LECTURE 1 Introduction to Marketing Research SUBJECT OUTLINE: Marketing research SUBJECT OUTLINE Nature and rationale of marketing research Marketing research process Importance of defining research problem Planning of the Research Design Significance of Sampling in Marketing Research Data Collection‚ Analysis and Presentation aca-hk2022.psd..currf.04.12 Holmes Institute‚ 2010 2 LECTURE OBJECTIVES OBJECTIVES What is Marketing Research‚ why is it needed? What are
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Explain Ways to embed elements of Functional Skills‚ in your specialist area Functional skills are basic skills of literacy‚ language‚ and numeracy with the addition of ICT Skills being increasingly regarded as fundamental. These skills can be transferred to enable the learner to progress at work and in society in general. As a tutor I will need to recognise basis skills needs‚ perhaps through initial pre-course assessment and discuss with the learner a discreet and sensitive referral route
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