1.4 explain different ways of segmenting customer groups There are many different ways for a company to segment customer groups in order to find the most ideal customers for certain products or services that they are offering. Some of these include geographic segmentation‚ demographic segmentation‚ psychographic segmentation‚ and behavioural segmentation. 1. Demographics (age‚ race‚ religion‚ gender‚ family size‚ ethnicity‚ income‚ education level). This is basically the study of population. Demographic
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Assessment Organisation: Which organisation(s) are you basing your answers to this assessment on? If you are currently working‚ you may wish to base it on the organisation which employs you. Arthur Andersen‚ Advertising agency HBM Can you provide a brief description of this organisation? (Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Arthur Andersen is one of the worlds largest professional audit and financial service company. Advertising
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Thus‚ the way an employer behaves his/her employees will be similar to the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the
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1 Reasons for customer service problems include the following: 1. Not listening to or collecting information from customers. It is surely self-evident that listening to the customers is fundamental to providing a high level of customer care. Self-evident it may be‚ but surprisingly few organisations and individuals possess and use good listening skills. People are all so very different. We come from such a wide variety of backgrounds and cultures. We all have different ways of thinking and
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Customer Service © 2006 Objectives Today we will learn how to Communicate effectively with customers Create a positive impression Develop and maintain customer service standards Plan good customer service Who are Customers? Definition of a customer Internal/external customers Customers are people who need your assistance. They are not an interruption to your job‚ they are the reason you have a job.. Explain that there are external and internal customers: People who phone‚ People who
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Tesco Customer service Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base‚ a company is at an enormous disadvantage. Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive‚ however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors
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DISSERTATION TITLE: INVESTIGATING THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT AT SACHA COSMETICS TRINIDAD AND TOBAGO LIMITED. SCHOOL TITLE: INVESTIGATING THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT AT SACHA COSMETICS TRINIDAD AND TOBAGO LIMITED ABSTRACT The concept of customer relationship management has become increasingly used in strategy and marketing literature in modern times. The term Customer relationship management is considered central
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CUSTOMER SERVICE EXCELLENCE Today’s customers are more aware and empowered‚ and have more bargaining power due to the exponential increase in competition – direct‚ indirect or substitute. In retailing‚ they want hassle-free shopping‚ have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors‚ offer more
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Describe the structure and organisation of the retail sector Retailers provide a service to customers at a profit. They are able to do this since the aspects of retailing – operating from an appropriate location‚ offering attractive product variety‚ ensuring enough stock is available to meet demand – add value to the products bought from suppliers and eventually sold to customers. Retailers cut their bulk deliveries from suppliers so individual customers can buy the quantity they require – very
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lecturer. Please write your answers very clearly. If you do not understand any of the questions please ask your lecturer for defined explanation Why is it necessary to clearly identify‚ before designing product and service offerings‚ customer needs‚ and what are some of the less obvious service aspects that might inform purchasing decisions?__________________________________________________________________________________________________________________________________________________________________
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