Name: Nicola McQueen Organisation: Which organisation(s) are you basing your answers to this assessment on? If you are currently working‚ you may wish to base it on the organisation which employs you. Blockbuster Can you provide a brief description of this organisation? (Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the
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THE “AFTER-SALE SERVICE PROCESS”: PART II - STRATEGIES December 3‚ 1999 By Richard G. McNeill‚ Ed.D‚ CHME During the Implementation Step The Implementation Step. As discussed in Part I‚ “The After-Sale Service Process‚” customers have three distinctive stages of perspective during “Implementation of the Product/Service” step of the “after-sale service process:” (a) The Novelty Stage‚ (b) the Learning Stage‚ and (c) the Effectiveness Stage. Sellers must be aware of and have strategies to
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implicating that Starbuck is not always meeting customer’s expectations in the area of customer satisfaction. The purpose of this memo is to analyze and provide recommendation on whether or not the company should go forth with a $40 million investment in additional labor in the stores. This $40 million investment is necessary in order to bring service time down to a three-minute interval and ultimately increase customer satisfaction. A marketing strategy and corresponding recommendation will be provided
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Delivering Customer Service MARKETING-II DATE OF SUBMISSION-19.11.2012 SUBMITTED BY:- SECTION-C‚ GROUP 13: Abhijit Das- 2012PGP005 Ashwin Vijayan- 2012PGP073 Kumar Abhishek- 2012PGP178 Payal Anand- 2012FPM10 Rajat- 2012PGP292 Sumit Bapuji Gedam- 2012PGP382 Vikash Kumar- 2012PGP438 Situational Analysis Customers: Affluent‚ well-educated‚ white-collar patrons(skewed female) between the ages of 25 and 44 Most loyal customers visit Starbucks as often as 18 times a month‚ but typical customers visited
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Widget Innovation Customer Service Plan Customer service and commitment to our customers has been the driving force behind our brand. Widget strive to get it right first time‚ everytime.Incases where things don’t come out right we believe our professional workers will strive to correct the problem and our customers have the right to know what level of service they can expect from us all the time even in these times when we fall short of the very high standards we have set ourselves. Through our
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1.Introduction The aim of this report is to analyse Ryanair’s current service culture and provide a new strategy to refocus the Ryanair brand to make it more customer-focused and family friendly. In 1971‚ Southwest Airlines revolutionised air travel with its low fares and strong focus on customer service. Ryanair used Southwest’s innovative business model and have become very successful. Today it operates across 26 countries and carries more international passengers than any other airline in the
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Customer service standards and conditions:. Right to Be Informed I consider buying from you the right information to help you make the right decisions about the products and the customer must supply. If you sell the wrong product or it is deliberately false information to the customer‚ he may bring an action for fraud or scams. Court‚ if successful‚ may have to pay compensation. Common law tort‚ warranty‚ and the wrong of fraud‚ deceit‚ breach protect customers. In addition‚ the federal Fair
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is achieved through careful planning and execution. Customers regardless of who they may be deserve the best quality product your department can supply. As part of the planning process‚ it’s important to ensure you have a good understanding of the quality level your customers require and expect from the product you are providing. “Quality is the characteristics of a product‚ system‚ service or process that meet the requirements of customers and interested parties”. Herein lies the key‚ in
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Delivering Customer Service Contents • • • • • • • Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer • Suggestion Case Summary • > 5% ann. sales growth during 11years in a row (~2002) • close to a recession-proof product (Howard Schultz) • Lack of strategic marketing group and customer relationship management : Overlooking of market and customer-related
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Customer Service Policy Mission Statement My customer service mission would be to go above and beyond the customer’s expectations and achieve the highest level of customer satisfaction to maximize the long-term growth and success of the company. We will provide a superior customer service experience and build a corporate culture that is focused on delivering quality customer service to maintain customer loyalty. Customer Retention/Loyalty The importance of customer retention to the organization
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