American Marketing Association defines brand as a name‚ term‚ sign‚ symbol or design or a combination of them‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. According to Professor Kevin Lane Keller‚ Brand Elements are trademark-able devices that serve to identify and differentiate the brand. The most common brand elements are brand names‚ logos‚ symbols‚ characters‚ spokespeople‚ slogan‚ jingle‚ imagery‚ packages
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Adolescent pregnancy is viewed as a high-risk situation due to the serious health risks that this creates for the mother‚ the baby‚ and society at large. Describe various risk factors or precursors to adolescent pregnancy. Research community and state resources devoted in adolescent pregnancy and describe at least two of these resources. Research the teen pregnancy rates for the last 10 years for your state and community. Has this rate increased or decreased? Discuss possible reasons for an increase
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The alalysis of poem «March» by Edward Thomas The poem ’March’‚ as the most of Thomas’s poems describes the state of nature. The mood of March days is briefly described through subtle details such as behavior of birds and plants and weather changes (from snow and rain to warmth and sunshine). In terms of structure and verse form‚ the poem isn’t divided into separate stanzas‚ but it can be logically parceled out in three parts. The first part (from the beginning to the line “As if the mighty
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The whole idea of marketing revovles around 3 main thing the are the needs‚wants and demands. in normal life needs‚wants and demands are often used interchangeable but in marketing concept‚they are defined in diverse sense • Needs:the basic requirments that individual wishes to satisfy basic needs[food‚shelter‚drink‚safety‚affection] • Wants:wants are a step up ahead of needs and the depend on the needs of the humans‚ a want is a desire for specific product or service to satisfy underlying needs
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Marketing Concept of Coca cola The basic proposition of Coke’s business is simple‚ solid and timeless. When Coca cola bring refreshment‚ value‚ joy and fun to their stakeholders‚ then they successfully nurture and protect their brands‚ particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Target market Coke’s commercials basically based on young generation it is the target market of coke because they
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behaviour of customers over the internet‚ particularly social media and according to the University of Florida‚ there are five distinct types of complainers segregated as: The Meek Customer Amongst the most patient of all customers‚ the Meek ignores various little shortcomings and raises voice only in case of a disastrous experience. Satisfying their ego is relatively easy and a public apology is sufficient enough to rectify the situation. This also results in potential passive brand advocates. The
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Elements of a High Performance Organization AJS/512 March 24‚ 2013 Instructor: Michele Bradford Developing and maintaining a high performances organization in today society can be challenge‚ organizations must have responsiveness‚ speed‚ and quality that is beyond the reach of individual performance. When the organization has a high performances teams generate commitment and provide the elements that inspire employees to give their very best. need to ensure that they are using an organizational
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Topic: Explain and critically evaluate the concept of “freedom of navigation” Prepared by: Nadir Gürpınar Table of Content: 1. INTRODUCTION...........................................................................................................4 2. HISTORICAL ORIGIN OF THE FREEDOM OF NAVIGATION................................4 3. THE CONCEPT OF FREEDOM OF NAVIGATION.....................................................4 4. THE COASTAL STATE JURISDICTION
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MARKETING MANAGEMENT -MB- 0046 Q.1. Discuss the different marketing concepts with its merits and drawbacks Ans: Marketing is a set of business activities that facilitate movement of goods and services from producer to consumer. It is an ongoing process of discovering and translating consumer needs into products and services‚ creating demands for them‚ serving the customer and his demand through a marketing programme of promotion and distribution to fulfill the company’s marketing goals in a
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a) Explain Plato’s concept of "Forms" [33] Plato‚ an ancient Greek philosopher living around 400 BCE‚ came to an belief that as well as the visible world‚ there was in fact another‚ separate ’world’ which contained the ’Forms’. Forms are what Plato understood to be the reality that lies behind each concept and object in the visible world. Plato was exploring how the human senses know how to categorise objects‚ animals and concepts‚ however warped they may be from their mundane Form. He believed
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