CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the types of positioning
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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What is meant by developmentalism: what is its impact on global politics? Developmentalism Most global political agendas and concerns relate to development even if it is indirectly as these developing countries are so reliant on the policies and implications of decisions made on a global level. This essay will examine foreign aid in the current global political state. This is adapted from the question ‘What is meant by developmentalism: what is it’s impact on global politics?’. Throughout this
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What is meant by ‘Civil Society’ and is it a useful concept? Introduction Although the term “civil society” can be traced to ancient Greece‚ as Martin Shaw has explained‚ the modern concept of civil society originated from the philosophical and political thinking of the late eighteenth and early nineteenth centuries. At that time the thinking “began to distinguish systematically between the spheres of state and society” (Shaw‚ 1996: 296-278). The essence of the concept of civil society was its
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Introduction to Sony Corporation Massaru Ibuka is the man behind some of the most successful high-tech products that consumers use today. Massaru Ibuka is the founder of Sony. After WWII‚ he opened up a radio shop and named his company “Tokyo Telecommunications Engineering Corporation‚” (Sony Corporation‚ 2008‚ Introduction section‚ para. 1) which was then later changed to Sony. “The next year the company changed its name to Sony (from "sonus‚" Latin for "sound‚" and "sonny‚" meaning "little
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Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation
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With case examples‚ explain what is meant by the terms offer and acceptance‚ in reference to English Law. 1. The terms offer and acceptance are terms most commonly found in contact law. An offer makes up the first part of a contract‚ it is imperative that the offer is definite. The term offer is defined by Treitel as: ’...an expression of willingness to contract on specified terms‚ made with the intention that it is to become binding as soon as it is accepted by the person to whom it is
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What is meant by a positive environment? What is meant by a positive environment is a happy place. A happy environment is a setting that has structure and routine so that children can rely on a secure environment. Always looking at the positive in everything that children do can help them to be more confident. A positive environment can also help to stimulate children and in affect make the children want to learn more. There are regulatory requirements that underpin a positive environment for
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Explain what is meant by cultural deprivation and how it may affect achievement? Cultural deprivation can be explained by a whole branch of sources for example Basil Bernstein’s speech code is one; the speech code consists of the elaborated and restricted code. The elaborated code is the middle class’ respected code whereas the restricted code is the working class’ simple non educated way of speech. These linguistic codes were said to be correlated with class differences in family organization‚ power
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physical good and service good is intangibility of service good. Different from physical good‚ services are intangible activities which provide want‚ satisfaction and are not necessary related to the sale of a product or another service‚ and does not result in the ownership of anything. According to Berry and Parasuraman‚ a physical good is in essence an object while a service good is in essence a performance. Consumers cannot see‚ touch‚ weigh and test out a service good since service good cannot be
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