MARKETING ESSAYS 236 – Product and service classifications Products and services wide range‚ whether for personal use or business. Tangible‚ intangible. Depend on function they serve. Can be raw‚ unfinished or final goods. Generally classified depending on domestic use (final) or conducting business (further processes) Organisation‚ person‚ place and idea (IS) marketing OPPI Organisation marketing - Activities to sell the org Create‚ change‚ maintain the attitudes and behaviour s of target
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restaurant succeeds‚ there is more 3D coffee shops will be opened. When brand of shop was known in a lot of cities‚ we should get franchised and starting this business in other big cities. Page 2 * Pricing strategy: Give customer a price of product consistent with cost rate. Organizing regular promotions to customers and discount special days.
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Products and services: WestJet started its services in 1996 with just 3 aircrafts and landing rights to five destinations in Canada. By the end of 2011‚ WestJet had become one of the leading airlines in Canada‚ by providing services to a total of 76 destinations within continent North America. The airline currently offers scheduled services‚ international charter services and Trans-border services to the United States‚ the Caribbean‚ Mexico and Canada. As per the annual report of 2011‚ WestJet currently
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Question 1 What is meant by group work? • A number of people or things gather‚ placed‚ or classed together for some purpose”. When we think about working in a group‚ the key words are “for some purpose”. Group working is a situation where there is a common purpose(s)‚ a shared aim(s) • The benefit of the group is : • Ideas sharing • Tapping into a pool of wider experience • Learning to deal with challenges or criticism • Stimulating thinking and clarifying
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DELIVERING SERVICES Understanding service products (once more ;) Services are performance‚ rather a thing‚ and they are experienced rather than owned… Customers participate in service delivery. Service delivery occurs in real time. Services have front end and backstage. Services have a core and supplementary elements. … (What else?) Designing and delivering services. Figure 1. Planning‚ creating‚ and delivering services. Service delivery process is configured additionally. Figure 2. Service delivery
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What is a Product? In marketing‚ the term “product” is often used as a catch-all word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term “product” to cover offerings that fall into one of the following categories: * Goods – Something is considered a good if it is a tangible item. That is‚ it is something that is felt‚ tasted‚ heard‚ smelled or seen. For example‚ bicycles‚ cellphones‚ and donuts are all examples of tangible goods
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Project one What is meant by the term equality? Equality can mean different things to different people; some people believe that equality means treating everyone the same. However you can not treat everyone as equal due to the fact that everyone has different backgrounds‚ life experiences‚ skills and knowledge. So no two people can really ever be the same. Individuality can be a positive attribute in all aspects of life. Equality can be more accurately described as when people are given equal
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What is meant by multiple intelligence? The generally accepted view of intelligence is that it is about cognitive or mental ability. Charles Spearman‚ one of the early pioneers in thinking about intelligence called it the ‘g’ factor‚ and intelligence tests have been designed to measure it. However‚ few people now believe that intelligence is a concept that can be described in such simple terms‚ and some have sought to explore our understanding of intelligence more fully. The best known and
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1. Describe what is meant by motivation. What types of non-financial reward might a company use to motivate employees? Ans: Motivation may stem from personal interest such as keeping safe or from external factors such as praise and reward. Non-financial rewards: * appreciation of hard work * a sense of achievement * responsibility and empowerment * opportunity for advancement * a sense of challenge and enjoyment. 2. Describe the effects of an unmotivated workforce on a company. How
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Outline what Jesus must have meant when he used the term: ‘Kingdom of God’. The term ‘Kingdom of God’ (or as is otherwise referred to as ‘Kingdom of Heaven’ in Matthew’s Gospel) is mentioned throughout the Four Gospels. Over the centuries many scholars have reached the same conclusion that the central theme of Jesus’ message regards the ‘Kingdom of God.’ But what did Jesus mean by this term? This essay aims to discuss the meaning of the term ‘Kingdom of God’ and what Jesus must have meant by this
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