| Work in a socially diverse environment | | | Table of Contents INTRODUCTION 3 Topic 1: Communication 3 What is communication? 3 Topic 2: Customers 3 Topic 3: Culture and social diversity 4 Define Culture 4 Topic 4: Working in a Socially Diverse Environment 4 Topic 5: Stereotyping 5 Define stereotyping. 5 Topic 6: Barriers to Effective Communication 5 Topic 7: Avoiding cultural misunderstandings 6 Topic 8: Resolving cross-cultural misunderstandings 6 RESOURCES
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Starbucks: Delivering Customer Service Starbucks began several years ago in a small city in Seattle‚ WA. Since its inception Starbucks quickly acquired several cafes throughout the state of WA and now Starbucks has cafes worldwide. The success of Starbucks lies with the dedication of providing quality products‚ a unique atmosphere and a commitment of providing top notch customer service. This article describes the importance of customer service and the endless possibilities to make sure that Starbucks
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신제품마케팅 조별 사례 발표 Starbucks : Delivering Customer Service Contents • • • • • • • Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer • Suggestion Case Summary • > 5% ann. sales growth during 11years in a row (~2002) • close to a recession-proof product (Howard Schultz) • Lack of strategic marketing group and customer relationship management : Overlooking
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CASE ANALYSIS Starbucks: Delivering Customer Service MARKETING-II DATE OF SUBMISSION-19.11.2012 SUBMITTED BY:- SECTION-C‚ GROUP 13: Abhijit Das- 2012PGP005 Ashwin Vijayan- 2012PGP073 Kumar Abhishek- 2012PGP178 Payal Anand- 2012FPM10 Rajat- 2012PGP292 Sumit Bapuji Gedam- 2012PGP382 Vikash Kumar- 2012PGP438 Situational Analysis Customers: Affluent‚ well-educated‚ white-collar patrons(skewed female) between the ages of 25 and 44 Most loyal customers visit Starbucks as often as 18 times a month
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Satisfied And Highly Satisfied Customers The story of Starbucks transformation from a small independent coffee shop tucked away in a corner of Seattle’s Pike Place Market to a cultural phenomenon spanning the globe is legendary. A number of factors have been attributed to the success - one being a keen understanding of its patrons. There are multiple methods used to obtain customer information and the value derived therein. Customer lifetime value is one. Customers are assets‚ and their values
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PROBLEM STATEMENT Starbucks has discovered that they are not always meeting their customers’ expectations in the area of customer satisfaction. Starbucks has to come up with an action plan to address this issue‚ considering its significant correlation and impact to sales and profitability. SITUATION ANALYSIS Company Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee‚ a ‘third place’. The brand is positioned
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Product Remarketing Activity Natasha Martinez HCS/490 March 15‚ 2015 Ann Fairchild Product Remarketing Activity During the first week of this course‚ I was asked to identify a few advertised products as well as who the target audience was for that product. This week‚ I will be choosing one of the products that was initially targeted for audiences in their mid-thirties. The product is well known throughout the health care world and is known as vitamins and supplements. Considering the
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Choose an international business that interests you. Identify challenges in its business environment that are of current strategic importance. How‚ in your opinion‚ should the international business you have chosen respond to those challenges? An international business‚ often referred to as an MNE (Multinational Enterprise) is one which has a wide-reaching approach and will operate in more than one country. Recognisable international businesses include the likes of McDonald’s‚ Apple and BP. Although
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Are Children Smarter Because of the Internet? The internet has become a vital part of everyday life from young to old people‚ and for most children and teenagers‚ using the internet has joined watching television and talking on the phone as the normal for everyday life. According to a 2005 Pew Research Center report‚ 87 percent of 12 to 17 year olds are now online. That is a lot of exposure to information‚ and at the same time misinformation to an easily impressional demographic. So it begs the
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Comparison of One Art and Because I liked you Better In the poems “One Art” and “Because I Liked You Better” ‚ both poets Elizabeth Bishop and A.E. Housman express a strong sense of rejected love and great emotion. The poems share many commonalities in the sense that both of them deal with poets attempting to convince themselves that what they are feeling can be put away emotionally‚ but after both shifts‚ it becomes obvious that the strong emotions which both Houseman and Bishop are feeling cannot
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