Explain why it is important for marketers to understand the concept of branding. Discuss in detail concepts branding‚ brand positioning and brand equity and explain some brand strategies such as brand extension or brand stretching. Introduction. It is imperative for marketers to understand the concept of branding as it is the process which will identify and differentiate a company ’s product or service from the competition (Jobber‚ 2010). In our developed economy the competition and the offer
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M1 - Explain why human resources planning is important to an organisation. Human Resource management can be defined as a management of organisation workforce. It is responsible for recruitment and selection‚ induction and training‚ promotion and transfers‚ human resources and manpower planning‚ rewards and conditions of employment and appraisals and termination of employment. HRM is also a strategic and comprehensive approach to managing people and the workplace culture and environment. Effective
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International Journal of Contemporary Hospitality Management Emerald Article: Customer complaint behaviour towards hotel restaurant services Vincent C.S. Heung‚ Terry Lam Article information: To cite this document: Vincent C.S. Heung‚ Terry Lam‚ (2003)‚"Customer complaint behaviour towards hotel restaurant services"‚ International Journal of Contemporary Hospitality Management‚ Vol. 15 Iss: 5 pp. 283 - 289 Permanent link to this document: http://dx.doi.org/10.1108/09596110310482209 Downloaded
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Romeo and Juliet make important decisions when they are in love. Romeo and Juliet is a tragedy play written by William Shakespeare. In the balcony scene Romeo is hiding in a bush and he hears Juliet talking about him so he appears out of the bush and scares Juliet and then they start talking and Juliet tells him that she proposed to him and he said yes. People make decisions based on their feeling when they are in love and they do not think of the consequences. Juliet proposes to Romeo based on her
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am writing this letter of complaint about a very serious matter and it is not only affecting me but my whole class. I wanted to discuss a matter that has troubled me and my classmates for around 2- 3 months now‚ as I have seen there has been no progress in the situation I thought it would be better if you could see it from a student’s point of view. I have learnt that many of my other classmates have also come to you with our situation. I also know that you may well know who and what I am talking
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Why is Mr. Shelton upset? What should be done to address his complaint? Mr. Shelton is upset because of the very poor customer service provided by Presto Cleaner. As written in Mr. Shelton’s letter to Mr. J.W. Sewickley‚ president of the company‚ he said that he has been outraged by the entire episode (the fact that he left his laundry in a store to be cleaned‚ that it took more than 6 weeks in order to have his clothes back and that‚ to cover this lack‚ he has to buy other shirts)‚ by the way
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How Polarity Makes Water Behave Strangely Answer the following questions as the TedEd video is played the second time. 1. Polarity refers to the ___________________ in a molecule. a. Unequal sharing of protons b. Unequal sharing of electrons c. Equal sharing of protons d. Equal sharing of electrons 2. Which of the statements below correctly describes the partial charges on the atoms in a water molecule? a. All the atoms act as if they have a positive charge. b. All the atoms act as if they have
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Some say that the journey is more important than the destination. People can show toughness throughout the journey‚ while they might not realize what is happening. It is a tremendous feeling to experience a journey and take something from the journey. I believe that the journey is more important because it sets goals‚ sets examples‚ and sets leadership. Individuals should always set the highest goals possible so the journey can be enjoyed‚ while taking something away from it. If a goal is set high
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How important is coal to explain the British Industrial Revolution? Introduction For the ordinary people the term Industrial Revolution is related to iron‚ steam engine‚ cotton miles‚ coal and railroads. Each of these terms has played a significant role for the emergence and the development of this phenomenon that changed the direction of the mankind’s evolution. For sure there was interdependence between some of them‚ fact that contributed for their influence and significance
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Summary: it is extremely important to replace the worn engine parts so that these worn spares do not hinder the efficient performance of engines. It is extremely important to keep your engine parts upgraded with time to sustain a good condition of your automobile’s engine for a longer period of time. It is a good idea to keep a check on the engine and its partb to prevent their damage. In case you notice any damage or corrosion in the parts of engine you should replace them. You can easily get
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