Curtin Business School School of Marketing Unit Outline 9807 Marketing Research 200 Semester 2‚ 2013 Unit study package number: Mode of study: Tuition pattern summary: 9807 Internal Lecture: 1 x 1.5 Hours Weekly Tutorial: 1 x 1.5 Hours Weekly This unit contains a fieldwork component. Find out more at the fieldwork education website: ( fieldworkeducation.curtin.edu.au ) Credit Value: Pre-requisite units: Co-requisite units: Anti-requisite units: Result type: Approved incidental fees: Unit coordinator:
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Question Explain how the role of research in business‚ describe why entrepreneurs need to understand research method‚ identify the managerial values of business research and how business research helps managers to plan strategies. Specify various types of research‚ describe and give an example of each type. There are at least 6 stages of research process‚ identify and explain all of the stage. Define research topic‚ formulate attributes of a good research topic‚ and give examples of research
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RESEARCH DESIGN-MEANING AND IMPORTANCE The research design is a comprehensive master plan of the research study to be undertaken‚ giving a general statement of the methods to be used. The function of a research design is to ensure that requisite data in accordance with the problem at hand is collected accurately and economically. Simply stated‚ it is the framework‚ a blueprint for the research study which guides the collection and analysis of data. The research design‚ depending upon the needs
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Morality and ethicality of using sexual advertising: “Effects on Teens Segment ” Background: The development of technology made the role of advertising very crucial with the use of televisions‚ radios‚ magazines‚ posters and the internet. The main objective of a marketer is to increase the number of customers or the use of his customers for a product or service. In modern marketing sexual appeal has become the number one strategy in advertising. In fact‚ it was one of the greatest accepted
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China’s demand for coated paper has grown at a fast pace in the past decade. In the next five years‚ both production and demand will continue to grow. Coated Paper Markets in China examines China’s economic trends‚ investment environment‚ industry development‚ supply and demand‚ industry capacity‚ industry structure‚ marketing channels and major industry participants. Historical data (2003‚ 2008 and 2013) and long-term forecasts through 2018 and 2023 are presented. Major producers in China are profiled
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Business Research Methods‚ Part I Organizational Dilemma Starbucks grew as it attracted many people‚ leading to tripling its stores worldwide. It became part of every neighborhood‚ appearing on every street‚ in airports‚ supermarkets‚ and roadside rest stops all over America. This is when complaints began to surface that Starbucks is transforming into a fast-food restaurant and not a coffee house. The coffee industry was no longer dominated by Starbucks‚ for competitors began to put pressure
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Chapter 2: The Marketing Research Process and Proposal This chapter provides the overview of the research process (scientific research process) Changing View of the Market Research Process 1) Data for interpretation Primary data: information that is collected specifically for a current research problem or opportunity. Secondary Data: growing emphasis on secondary data. Information previously collected for some other problem or issue → stored in a data warehouse to help understand bus problems
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“Which kitchen paper is the best at absorbing liquid?” Scientific Principles- Since paper towels are used to pick up liquids‚ the volume of liquid it can hold is important. The amount of liquid a towel can absorb can be measured by the volume of liquid it picks up. Aim- To investigate which kitchen paper is the best at absorbing most liquid. Hypothesis- I think that Viva/Kleenex will be the best at absorbing most of the liquid because I think it’s the thickest paper towel and I think that it can
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Table of Contents 1. Part I. Argumentation SWB; the survey understates the demand…..…………3 1. Collection of samples…………………………………………………….3 2. Research design adopted and procedure……………………………….4 3. Questionnaire…………………………………………………………….4 4. Analysis…………………………………………………………………...5 5. Conclusions..……………………………………………………………..6 2. Part II. Argumentation Two Small Companies; the survey overstates the demand……………………………………………………
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Paper vs. Electronic Media: Work Efficiency and Environmental Impact Hirohito Shibata; Fuji Xerox Co.‚ Ltd.‚ 6-1 Minatomirai‚ Nishi-ku‚ Yokohama‚ Kanagawa‚ 220-8668‚ Japan Abstract Table 1. CO2 emissions per unit quantity for each product This presentation quantitatively compares paper and electronic media from the perspectives of CO2 emissions and work efficiency. Should we reject paper out of hand based on environmental considerations? Can electronic reading devices replace paper
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