CHAPTER 1 DEFINITION‚ PURPOSE & IMPORTANCE OF RESEARCH 1 WHY SHOULD KNOW ABOUT RESEARCH: n Being knowledgeable about research and research methods helps professional managers to: n Identify and effectively solve minor problems in the work setting. n Know how to discriminate good from bad research. n Appreciate the multiple influences and effects of factors impinging on a situation. 2 Cont d WHY SHOULD KNOW ABOUT RESEARCH: Take calculated risks in decision making. n Prevent possible
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Business Research: Part One Business Research: Part One Team D has chosen McDonald’s as our organization. We believe that the biggest challenge currently facing McDonald’s is meeting the demand for healthier menu options. Many health and educational organizations blame McDonalds for the obesity epidemic that plagues the young and old alike. The focus on health has increased dramatically in the last few years‚ and while McDonalds is a fast-food giant and kid favorite‚ the organization
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Chapter 1 Introduction to Research Methods Contents: 1.1 Role of Research In Business Decision’s 1.2 Research Process 1.2.1. Selecting a Topic 1.2.2. Literature Search 1.2.3. Discussion with "Informants and Interested Parties" 1.2.4. Sampling 1.2.5. Formulating your hypothesis 1.2.6. Questionnaire Design 1.2.7. Fieldwork 1.2.8. Data Processing 1.2.9. Statistical Analysis (Hypotheses Testing) 1.2.10. Assembly of Results 1.2.11
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4-5pm COURSE DESCRIPTION This course is designed to support students in developing their research project and to assist them in defining their mode of enquiry. The course has been constructed to guide students through a range of issues and considerations which should inform their general approach to research. It will give students a general introduction to scientific research‚ its methodologies‚ its challenges and its organization. This course permits an understanding of the various
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Chapter 1 Introduction to Research © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 1 Definition of Business Research Business research: an organized‚ systematic‚ databased‚ critical‚ objective‚ scientific inquiry or investigation into a specific problem‚ undertaken with the purpose of finding answers or solutions to it. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran 2 Applied versus Basic Research Basic research: generates a body of knowledge
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challenge of getting out of its slump. Kellogg’s‚ therefore‚ turned to marketing research to identify the problem and develop several potential solutions to increase cereal sales. Kellogg’s used several tasks to identify the problem. The researchers spoke to decision makers within the company‚ interviewed industry experts and conducted a review of available data. Several important issues came out of this preliminary research. Current products were being targeted to kids. Bagels and muffins were winning
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Introduction to Research What is research? Research is to gather and explore more into a topic or a problem which helps to understand others opinions relating to the topic and back your conclusions with the findings. Definition Research is defined as “creative work undertaken on a systematic basis in order to develop knowledge‚ and make use of the knowledge to devise new applications related to- knowledge of man‚ culture and society.” Research is a process systematically organized‚
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Technical Scientific and Business English 1. What is research? Research is the continuous discovery and exploration of the unknown. It entails an Investigation of new facts leading to the discovery of new ideas‚ new methods or improvements. Research is always an attempt to widen one’s outlook on life. It always proceeds to the known to the unknown. Its end product is the discovery of the truth. It depends of course to his/her field. Research is a systematic study or investigation of something for
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Current Events in Business Research Current Events in Business Research By using business research companies can focus on developing and implementing strategies that can significantly impact their bottom line. Identifying proper research methods that will effectively provide a hypothesis and eventually design and implement a plan of action companies can increase their odds of profitability and future growth. The following information will illustrate a research process that was implemented to potentially
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CHAPTER III RESEARCH DESIGN Meaning – Need – Features – Steps In Formulating a Research Design – Basic Principles of Experimental Designs Once the Research problem identified‚ researcher has to plan how to go about the / conduct research in most efficient and successful manner. Good planning gives the researcher direction for the successful completion of the project The plan of study is called research design It the blue print of the proposed study MEANING “It is a
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