CONTENT 1. What is microfinance? 2. NORAD’s principles and focus 3. Microfinance and Norwegian development cooperation 4. Principles for building pro-poor financial systems Annex 1: Microfinance and poverty reduction Annex 2: Microfinance market niches and approaches Annex 3: Background papers 1. What is microfinance? Microfinance can be defined as provision of a broad range of client-responsive financial services
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consist of brief advertising spots‚ ranging in length from a few seconds to several minutes Advertisements of this sort have been used to promote a wide variety of goods‚ services and ideas since the dawn of television. Advertisements can be bland and boring‚ or they can be humorous. Humorous advertising can engage the audience‚ build a name for the product‚ and encourage audience members to spread the word virally. Toward the end of 2009‚ GEICO introduced another advertising campaign in which actor
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Role concepts Anita C. Perkins Research College of Nursing Role development in Advanced Nursing NU6060 Dr. Jan Andrews February 04‚ 2013 Role concepts This article touched on the role concept of transition that the nurse practitioner experiences when starting out in their new role. The key theme of the article was role transition. Role transition is a change in the direction from one state to another state and functioning in a different manner (Hunter & Lops‚ 1996). In this article
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Chapter 2 The Structure of the Advertising Industry: Advertisers‚ Agencies‚ and Support Organizations © 2006 Thomson/South-Western Trends Affecting the Advertising and Promotion Industry 1. The “Undoing” of Agency Consolidation and Globalization 2. Media Proliferation and Consolidation 3. Media Clutter and Fragmentation 4. Consumer Control: Blogs and TiVos © 2006 Thomson/South-Western Ch 2: The industry 2 The Worldwide Advertising Industry U.S expenditures: • >$250 billion Global
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A parasitic disease is defined as any disease resulting from the presence of any life cycle stage of parasite. Cheyletiella are mites that live on the skin‚ causing irritation‚ dandruff‚ and itchiness. A distinguishing feature of this mite species are the large‚ claw-like mouth parts. These mites can be found quite commonly on cats‚ dogs‚ rabbits‚ and other species. Though humans are not a natural host for this parasite‚ Cheyletiella mites can happily live on humans for a while‚ causing an itchy
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Unit 9 – P1 The promotional mix for Cadbury Crème Egg Cadbury crème egg sponsored the London 2012 Olympic Games. They promoted their products with promotions such as an egg with yolk could give you the chance to win £1000. Cadburys crème eggs advertise their products on TV‚ in magazines and also on the radio. The target audience for Cadburys crème egg is teenagers from the ages of 13 – 19. Cadburys crème eggs use teenagers in their television advertisements to like it with their target
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Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
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Five indicators of a successful transition are: • Developing new friendships and improving self-esteem and confidence • Parents feel the children have settled well and don’t have any concerns • Showing an increasing interest in school and school work • Getting used to their new routines and school organization with great ease • Experiencing curriculum continuity‚ for example‚ where learning in primary school links to learning in secondary school. Planning a transition is to implement strategies to
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Advertising campaign case study New BMW Series By Ze Chen (30109683) Executive summary Designed for driving Pleasure advertising campaign from the largest luxury brand in the world-BMW. This new designed for driving pleasure features the all new 4 Series Concept. The campaign was promoted by multiple media‚ and the advertisements that have appeared in poster have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market
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Lexus RX 400h Promotional Plan Introduction: In 1983 Toyota decided it was time to produce a luxury vehicle to compete with the world ’s best. Toyota made automotive history in 1989 when the first Lexus was unveiled. Now 16 years later the rx400h hybrid is here to do it again by being the world ’s first luxury hybrid SUV on the market. Performance orientated‚ the Lexus hybrid delivers advanced hybrid technology along with increased power and outstanding fuel efficiency. Advertising will play the
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