research. Keywords: brand equity; perceived quality; banking; discount stores; customer satisfaction a Introduction Brand equity is the incremental utility gained by a product or service by virtue of its brand name. Brands high in equity such as Microsoft‚ Wal-Mart‚ Lexus‚ and Citibank have been known to command high degrees of recognition and resulting
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Elizabeth Hedrick (enhcp9) INTERFACE IST358FS2013 Microsoft Outlook 2010 is an effective and helpful personal the personal information manager. It is commonly used to help organize work and connect for personal. Outlook is very versatile and can be installed on a work PC‚ a home PC‚ and on a smart phone. It functions as an email which can stand-alone but also works with Microsoft Exchange Server. This provides access to other helpful features. Outlook is a simple program that is easy
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Application Software. Around 1990‚ Microsoft became more aggressive in application software for IBM-standard PCs. It began to bundle Word‚ Excel‚ and PowerPoint into a popular suite‚ MS Office. It also began to offer “competitive upgrades” – discounts for customers who were switching from WordPerfect and Lotus 1-2-3.Starting in 1995 and all the way to 2008‚ MS was the dominant provider of word processors‚ spreadsheets‚ and presentation software. Internet Browsers. Bill Gates sent a memo to his
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Expository 1. Think of something you made with your own hands. How did you do it? What might you do differently next time? Write an explanation so clear and complete that someone with little or no experience could follow your directions and make the same thing. (Grades 6–12) 2. Write a clear explanation of ONE of the following: How to change a tire How to train an athlete for any sport How to prepare for a vacation How to drive on a busy freeway How to write an essay someone will enjoy reading (Grades
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Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers‚ electronics‚ and software. The company was established on April 1‚ 1976 by three individuals named Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. It was then incorporated on January 3‚ 1977 and was initially known as Apple Computer‚ Inc. for 30 years thereafter‚ until it was changed to Apple Inc. on January 9‚ 2007‚ so as to include a more diverse line of products to the market than just
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and night to create the first version of Microsoft Basic‚ a simple computer software. They realize that the future of personal computers is in the software. The Computer Mart opens on Madison Avenue in New York. Zilog Z-80 chip is introduced. They have 3 employees including themselves and the revenue is $16‚000. July 1‚ 1976‚ Microsoft refines and enhances BASIC to sell to other customers including DTC‚ General Electric‚ NCR‚ and Citibank. Microsoft develops its first ad campaign called‚ “The
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Advantages and Disadvantages of Microsoft. Nicole Hartman- Vasquez I have researched the different alternatives to products besides using the very familiar Microsoft Product line. There are many different products‚ and names to choose from for home and office and Each has had great feedback as well as not costing as much to maintain or costing nothing at all. Before Starting this information‚ I thought that Microsoft was really the only choice
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integration between Microsoft and Nokia‚ two market leaders in their own rights‚ may create new opportunities to challenge the market. This acquisition and consolidated case study discusses the acquisition of Nokia by Microsoft. Throughout
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Background of the Study Apple had gained wide popularity and success in our neo-technological era with full of advancements. It all started on April 1‚ 1976‚ when Apple Company was founded by Steve Jobs and Steve Wozniak and the company was incorporated on January 3‚ 1977 in Cupertino‚ California and released Apple I‚ their first company product. After 4 years of hardship and magnificent inventions‚ On August 12‚ 1980‚ According to the Financial Times Magazine they cited that the “Apple Computer was the
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popular brands seem to create an argument on choosing the right phone‚ Apple and Android. Each with impressively fast processors‚ and new and innovative technology‚ there brings up a valid question‚ which brand is right for you? The first generation of the Apple iPhone was released in 2007. Ever since 2007‚ there have been five generations of the iPhone‚ with the newest being released in October of 2012. With being an Apple fan as well as an owner to an iPhone‚ I personally encourage people to
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