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    The Shadow Lines

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    The Shadow Lines by Amitav Ghosh Such moments are rare indeed these days when one takes a book in the hand and is completely captivated by it after reading the first few pages. That happened to me recently when I started reading "The Shadow Lines" by Amitav Ghosh. "The Shadow Lines‚" Ghosh’s second novel‚ was published in 1988‚ four years after the sectarian violence that shook New Delhi in the aftermath of the Prime minister‚ Indira Gandhi’s assassination. Written when the homes of the Sikhs were

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    World Luxury Goods Industry

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    LUXURY MARKET OVERVIEW Luxury goods have more than the ordinary and necessary characteristics compared to other products of their category. Their characteristics can be divided into 6 parts Symbolism‚ Price‚ Extraordinariness‚ Rarity‚ Aesthetics and Quality. The global market size for the industry has been at a growth rate of 9% per annum. This trend has been seen in the market since 1995 till 2000. The luxury market took a hit from 2000 to 2004 when incidents like the September 11 and SARS epidemic

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    Walk the Line

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    Walk the Line Release Date: 11/18/05 Running Length: 134 mins Rating: PG-13 (Profanity‚ drugs) Cast: Joaquin Phoenix‚ Reese Witherspoon‚ Ginnifer Goodwin‚ Robert Patrick‚ Dallas Roberts‚ Dan John Miller‚ Larry Bagby‚ Shelby Lynne Director: James Mangold Producers: James Keach‚ Cathy Konrad Screenplay: Gill Dennis & James Mangold Cinematography: Phedon Papamichael Music: Johnny Cash‚ T Bone Burnett Studio: 20th Century Fox Theatre: Empire Theatres Date: 12/12/05 Time: 7:15 P.M.

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    Theoretical frame work: The Brand Luxury Index (BLI) designed by Franck Vigneron and Lester W. Johnson in 2004 is a scale to measure the different aspects of what makes a brand luxurious. The model measures how luxurious a brand is‚ through personal and non-personal oriented. First non-personal oriented perceptions: perceived Conspicuousness: is defined as the image associated with consuming a luxury item. perceived Uniqueness: the scarcity of items highly reflects on the preference towards a brand

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    August 24 AMMR Project 2012 Factors Influencing Consumer Buying Behavior of Luxury Watches Submitted by Group 4: Amber Yadav 15/68 Amrita Mohanty 15/69 Sailesh Sahu 15/176 Sohini Bera 15/185 Anurag Bajpai 15/268 Table of Contents Abstract ................................................................................................................................................... 3 Market Trend .................................................................................

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    pursuit of luxury is one that enhances the gratification of the senses; it is this refinement that can be innocent or vicious. According to Hume‚ the pursuit of innocent indulgence is permitted‚ but when they are pursued at the expense of some virtue they become a vice. Vicious luxury is a vice in the way it “engrosses all a man’s expenses and leaves no ability for such acts if duty and generosity as are required by his situation and fortune” (P. 279). The distinction between the two luxuries is the

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    People Express Notes

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    and resourcefulness of Don Burr.           3. Bob McAdoo‚ managing officer in charge of finance. Lori Dubose‚ director of human resources at TI.  - Left TI to join People. 4. Govt deregulation key factor in motivating Burr. 5. People Express set to experiment with and set benchmarks of innovative management for others to follow. 6. Burr wanted PE to serve as a role model for others. He defines his own way of doing "good business". 7. Six precepts for PE’s functioning. 8. "Path"

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    On Line Advertisinhg

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    Business Manager TRIGENT ACKNOWLEDGEMENT We would like to thank Dr .J.D. GUPTA for providing the guidance in completing our Project. We would also thank PUSP LAMBA and Mr. ANSUMAN PAUL for his guidance and constant supervision. We express our sincere thanks and gratitude to our project coordinator Mr.Prabir Swain‚ for helping us throughout our project. We convey our sincere thanks and gratitude to Senthilkumar.S for his valuable suggestions and constant encouragement provided at

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    Assembly line

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    capitalaim.com There is a blurring of lines between the urban and rural consumers in the country after economic reforms and it is necessary for companies to engage consumers online‚ according to Jotsna Mukherjee‚ a professor in Texas A & M Intl. University in the US and an expert on consumer behaviour. She was delivering a lecture on the subject here at the Integral Institute of Advanced Management on Wednesday at a programme jointly organised by Business Line and the State Bank of Hyderabad (SBH)

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    Luxury Car Market in Singapore Page of Contents Introduction page 3 Environmental Scan page 4 Perceptual Map page 6 Brand Idea page 7 Trends and Ideas page 7 List of References page 8 Appendix page 9 Introduction Definition Luxury cars go beyond average‚ conventional cars in the sense that they provide way more than basic necessities. Luxury cars have more comfortable‚ spacious seats made from better materials like leather‚ have more tools and equipment than what is needed

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