S.F. Express Marketing Plan Group 6 Instructor: Dr. Anthony Tsui MKT 2010 2 Table of Contents 1. Executive Summary…………………………………………………………………………………3 2. Strategic Objectives…………………………………………………………………………………3 2.1. Mission 2.2. Goals 2.3. Sustainable Competitive Advantage 3. Situation Analysis……………………………………………………………………………………4 3.1. Industry Analysis 3.1.1. Market Size 3.1.2. Market Growth 3.2. SWOT Analysis 3.2.1. For S.F. Express 3.2.2. For Domestic Private Express Industry 3.3. Competition 4. Marketing
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1.How and why has the express mail industry structure evolved in recent years? How have the changes affected small competitors? The US express mail industry is highly consolidated. 85% of the market is served by 3 service providers. There are six second tier players who serve the remaining 15%. FedEx and UPS lead the industry in services and innovation. The following trends have been observed in this Industry. Services: A host of services are provided to suit the needs to different businesses.
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Comparison of service quality of TNT express and DHL express with RATER dimensions The quality level of service provided by TNT Express and DHL Express in China could be described within the RATER dimensions of service quality. Samples and numbers are provided below to evaluate the quality of their service. Reliability Based on TNT Express annual report 2011‚ the service quality in that year has achieved an all time high with a 96% on-time delivery performance for the one million daily deliveries
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Up a Trust in Gibraltar A trust allows individuals to safely protect and control their assets. For those who want to ensure that their assets are adequately safeguarded‚ trusts are essential. Some trusts offer more benefits than others‚ with the type and location being the primary distinguishing factor. For individuals who want maximum benefits‚ establishing a trust in Gibraltar is a popular solution. Gibraltar is a unique place that has distinct privileges for non-residents who set up trusts. A professional
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INITIAL TRUST‚ PERCEIVED RISK‚ AND THE ADOPTION OF INTERNET BANKING Kyu Kim University of Cincinnati U.S.A. Inha University Korea Bipin Prabhakar University of Cincinnati U.S.A. Abstract Studies on the adoption of business-to-consumer e-commerce have not simultaneously considered trust and risk as important determinants of adoption behavior. Further‚ trust in information technology has not been addressed to a great extent in the context of e-commerce. This research explicitly encompasses the electronic
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______________________________________________________________________________ Executive Summary: Airborne Express the current underdog in the express mail business has been able to compete with market leaders due to innovation and optimization strategy. The company built on cutting cost and emphasizing reliability now faces pressure from the leaders UPS and FedEx to change their pricing strategy. This change from standard rate pricing to distance-based pricing puts Airborne in a dilemma in which
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Friends? Not Really Trust is often defined as‚ reliance on the integrity‚ strength‚ ability‚ surety‚ etc.‚ of a person or thing. It takes years to build trust but seconds to break it. Trust is the main aspect of any relationship. If a relationship lacks trust and a person finds out that his or her friend cheated or lied‚ it just changes everything in one’s life. The short story “Roman Fever” written by Edith Wharton revolves around the lives of two friends‚ Mrs. Slade and Mrs. Ansley‚ who knew
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trustees are to hold all of my shares on Trust for Zeke‚ except that for the period of 5 years after my death my Trustees are to give 1000 of my shares (or whatever lesser number my trustees think fit ) in whichever Company they shall think fit to any of my University classmates who ask for it and they in their discretion think fit. I submit to the court that my client is the sole beneficiary under a fixed trust and as such owns equitable rights in the trust property. His interest should be given
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Evaluate American Express in terms of ‘brand equity’ What are the benefits‚ strengths and weaknesses associated with the company? American Express is an American financial-service‚ which has been known as the paramount of brands among high-end customers. They have continued to build its brand in a steady and consistent manner which is a strength that the service has. It is known to be one of the few truly differentiated brands within the financial category. American express creates a balance
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DHL EXPRESS EUROPE Case: GIS Determines Better Route Planning and Minimizes Fleet Driving Distances 1. General Summary DHL was an innovative leader in the worldwide shipping business for many years. The company joined in Deutsche Post which is modern privatized German mail service. Deutsche Post made Airbone Express to join thier company and integrated Airbone Express in to DHL.By this way‚ Deutsche Post created DHL Express in 2003. DHL Express is a large company‚ which employs 550
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