Högskolan i Halmstad Marketing Dissertation May 2008 Marketing Dissertation The concept of Sensory Marketing Cyril VALENTI Joseph RIVIERE TABLE OF CONTENT TABLE OF CONTENT INTRODUCTION: BACKGROUND PURPOSE 1. 2. DEFINITIONS FRAME OF REFERENCE 2.1. VISUAL MARKETING 2.2. AUDITORY MARKETING 2.3. OLFACTORY MARKETING 2.4. GUSTATIVE MARKETING 2.5. TACTILE MARKETING 3. METHOD 3.1. DEFINING THE PROBLEM 3.2. RESEARCH METHODS 3.3. TYPES OF RESEARCH 3.4. POPULATION AND SAMPLING OF THE RESEARCH
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customers. To match with its image of unique coffee Illy is increasing partnerships with the biggest names in tourism Meridien and Hyatt. The company also Illy customers offices‚ employees may have during their break espresso from the brand. To do this‚ Illy provides the I-Espresso and offers a complete range. Also Illy own its own bars called “Illy bar”‚ so the customer can go there and have a coffee in the company’s atmosphere. It is also possible to buy coffee brand for personal use at home
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Katie Decker Starbucks Culture The world-wide craze known as Starbucks that has swept the nations had a very humble beginning. 1971‚ deep in the Seattle’s Pike Place markets‚ a small store was set up for roasting and retailing whole bean and ground coffee‚ tea and spices. Starbucks’ name was inspired by Moby Dick’s character in remembrance of the romance of the seas and early coffee trading traditions. This inspiration comes from the actual history of coffee‚ dating all the way back to the fifteenth
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one ounce of unsweetened dark chocolate in place of every 3 tablespoons of carob powder that your recipe requires. Adjust the amounts of any other fats in the recipe to compensate for the addition of cocoa butter. In a Pinch: Instant Coffee or Espresso
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Students with Disabilities Testing Center TRiO Student Support Services Triton Espresso Classrooms Bookstore Triton Student Center Center for Student Engagement & Leadership Diversity Student Center The Brier Grill College Café Science Labs Classrooms Construction Industry Training Lab New Students Start Here (Lynnwood Hall‚ information desk) Welcome! 18 19 On Campus Eats College Café (BRI 105) Triton Espresso (MLT lobby) 2 Alderwood Hall (ALD) 3 Snohomish Hall (SNH) Administration
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Gang violence is a major problem in our society today. Gang violence could take place in our neighborhoods and corrupt the young children easily influenced by the violent behavior as well. In the two poems‚ Leather-Jackets‚ Bikes and Birds? By Robert Davies and? Street Gang? By H. Webster‚ the two poets write about gang related issues discussing the ill-mannered bikers who cause these problems to other around them. These poems discuss the violence‚ death and illegal activity in which a number of
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few areas which has below 2000 high meters. It uses to make blended coffee. Based on the article there are also 3 style of coffee that is instant coffee‚ espresso coffee and brewed coffee. Brewed coffee is usually drunk by the European country. But‚ it was strange that U.K mostly choose instant coffee. Britannia supposes to choose espresso coffee while American chooses instant coffee. In Asian‚ Japan drink more brewed coffee. There is also institution which maintains market price of coffee‚ is
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Starbucks Case Facts: * Founded in 1987 in Seattle‚ Wash by Howard Shultz * World premier roaster and retailer of specialty coffees * As of April 2010: 8‚812 company owned stores‚ and 7‚852 licensed stores in more than 50 countries and annual sales of about $10 bil Company Background * Start in 1971‚ 3 academics: Jerry Baldwin‚ Zev Siegal‚ and Gordon Bowker opened Starbucks in the touristy Pikes Place Market in Seattle each invested $1‚350 and borrowed $5K from the bank
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didn’t anticipate the extraordinary brand evolution to come. Under the direction of Howard Schultz‚ who became sole proprietor in 1987‚ Starbucks transformed into a beverage provider that mirrored the experience of Italian coffee houses including espresso drinks‚ and elegant camaraderie. This strategy‚ as part of Starbucks’ brand positioning as the consumer’s “Third Place” to spend his/her time between home and work‚ ignited a period of extraordinary expansion. By the 1990s‚ however‚ Starbucks had
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bean retailing‚ to also include selling coffee drinks. Schultz wanted to create an Italian espresso bar atmosphere to the Starbucks Company. Siegel‚ Baldwin‚ and Bowker didn’t like the idea‚ but in 1984 Schultz convinced the “founders of Starbucks to test the coffee bar concept in a new location in downtown Seattle” (Starbucks‚ 2003). In 1985‚ Schultz decided to leave the company and start his own Italian espresso inspired company called Il Giornale. In 1987‚ Schultz got backing from local investors
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