SMART MARKETING – SEGMENTING CUSTOMERS FOR SUCCESSFUL ACQUISITION & RETENTION 1. Mass Marketing is Dead Mass marketing is old school marketing. No longer can businesses afford to blindly send large volumes of the same messages to unqualified recipients. Nor can they afford to treat each customer the same way. Yet many businesses still practice these useless exercises. I know of a pizza parlor that complained the return on their post-card mailing was dismal. They were sending discount coupons
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INTRODUCTION In this essay I will explain what externalities are‚ why they can be problematic‚ how they can be addressed‚ the role of government and the potential effects of how governments choose to intervene‚ concluding that transaction costs are a major determinant of the best policy response to the issue of externalities. WHAT ARE EXTERNALITIES? Connolly & Munro (1999) describe an externality as “an action by one agent which affects directly the well-being or production possibilities
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FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
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Report - 2012 Cloud Computing Industry Analysis Submitted ByRomi Narang (197) Suryadeep Gumber(212) Rajesh Anuragi (196) Smith Rakesh (194) Neha Chavan(221) Neha Agrawal (224) Chandrika Gailot(229) 1/10/2012 Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Cloud Computing ............................................................................................................................ 3 WHAT ARE THE NECESSITIES OF CLOUD COMPUTING? .............................................
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ESSENTIAL COURSE Unit One text From: DOCTOR IN THE HOUSE By R. Gordon Richard Gordon was born in 1921. He has been an anaesthetist at St. Bartholomew’s Hospital‚1 a ship’s surgeon and an assistant editor of the British Medical Journal. He left medical practice in 1952 and started writing his "Doctor" series. "Doctor in the House" is one of Gordon’s twelve "Doctor" books and is noted for witty description of a medical student’s years of professional training. To a
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AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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The essay below talks about two major business organisations of Korean Chaebols and Japanese Keiretsus. It will be discussed the differences and commonalities of Keiretsus and Chaebol; the structure‚ history‚ and how the business is run by each organisation. Also‚ it talks about these two business organisations after the 1997-1998 Asian Financial Crisis. How did Chaebols and Keiretsus change its management style to overcome the bankruptcy and still keep the traditional way of management. And as a
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typically contains many web pages. 10. C. The operating system on the PC‚ D. The PC’s NIC 11. A. 16 HTTP GET request messages with 16 matching HTTP GET reply messages 12. A. Web browsers 13. A. http 14. C. Node 15. B. Cable‚ D. Switch 16. D. SMB Network 17. A. Router 18. D. The Internet 19. A. Internet service provider 20. B. Any ISP’s network Key Terms Computer Networking-the stuff that works together Computer network-the process of the stuff working together Application-a function
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CSS150-1304A-03 Introduction to Computer Security Phase 1 Lab # 2 Introduction to Computer Security Prof. Jennifer Gaddy List of hosts 172.30.0.1 High Severity problem(s) found 172.30.0.2 High Severity problem(s) found 172.30.0.200 High Severity problem(s) found 172.30.0.4 High Severity problem(s) found 172.30.0.8 High Severity problem(s) found 172.30.0.9 High Severity problem(s) found [^] Back 172.30.0.1 Scan Time Start time : Mon Oct 14 13:23:25 2013 End time : Mon Oct 14 13:26:55
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timeline from the moment a vulnerability is discovered and identified by the IT people. It also includes the time taken to fix the vulnerability. It is also important to explore the device(s) that were targeted by the attack. In this instance‚ being the SMB server within the LAN. The window of vulnerability is 8 days. 1. The WoV covers a timeline from the moment a vulnerability is discovered and identified by the IT people. 2. The critically of the vulnerability is that while the solution is being search
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