Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
Premium Marketing
telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone iPad Mac Mac QUESTION MARK Mac * The Mac software in the Question Mark category shows their potential to either gain market share or degenerate to the Dog category. In both cases‚ current statistics show high growth rates and low relative market shares. * Mac software fares with a growth rate of 32% and a market share of .01. This rapid growth means the products consume
Premium Apple Inc. App Store
Grand Strategy Matrix: Grand Strategy Matrix has become a popular tool for formatting alternative strategies besides SWOT Matrix‚ SPACE Matrix‚ BCG Matrix and IE Matrix. Grand Strategy Matrix has four quadrants. All the organization can be positioned in one of the quadrant in Grand Strategy Matrix. Evaluative dimensions: 1. Competitive position and 2. Market growth. DPS has been positioned in the quadrant 1. A firm in quadrant 1 of Grand Strategy Matrix has strategies which put the
Premium Coca-Cola Strategic management Soft drink
GE _ McKinsey Matrix QuickMBA / Strategy / GE-McKinsey Matrix GE / McKinsey Matrix In consulting engagements with General Electric in the 1970’s‚ McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE’s large portfolio of strategic business units (SBU). This business screen became known as the GE/McKinsey Matrix and is shown below: GE / McKinsey Matrix Business Unit Strength High High Medium Low Medium Low The GE / McKinsey matrix is similar to the
Premium Strategic management
Intelligence Over the centuries‚ intelligence has grown with mankind. As mankind has developed new technologies‚ intelligence too has been altered and developed. Many people who use the word intelligence define it differently then what is usually universally understood to be intelligence‚ and the both of those groups define intelligence differently from the few who have it. Some would say intelligence is a means to measure a person’s mental acuteness to various factors. The more a person is able
Premium Knowledge Albert Einstein Intelligence
Abstract My interest in this topic was first piqued by guerrilla warfare because of how it affected the American soldiers fighting in the Vietnam war. Also‚ this war was the first where a military tactic such as guerrilla warfare was ever seen causing a great influence on the battlefield. Seeing this strategy work against a world superpower really caught my eye especially because the United States was seen as being so superior. How was it that they lost a war to such a small nation on the power
Premium United States Guerrilla warfare Vietnam War
1. Physical layout - in the days when manufacturing dominated the UK economy the physical layout of production units such as factories was not very important to the end consumer because they never went inside the factory. However‚ today consumers typically come into contact with products in retail units - and they expect a high level of presentation in modern shops - e.g. record stores‚ clothes shops etc. Not only do they need to easily find their way around the store‚ but they also often expect
Premium Customer service Customer Marketing
Every person has their own opinion on what success and this is developed by their personality as a human been. People tend to associate success with what their ethics and morals are. They do this by judging people on their traits and the way they do things. If somebody is achieving these three things by break an ethic or moral principle they are not considered successful. Their are three things that most people live for unless they aren’t motivated to achieve success. The three things that define
Premium Morality Ethics
Directional Policy Matrix 1. Introduction Many large companies comprise several distinct divisions or strategic business units (SBUs). So one of the challenges facing the parent company of a multi-divisional company is to allocate resources to each division. So in order to make wise decisions on resource allocation‚ is there a tool that can assist senior executives determine the direction for each division or SBU? Actually there are two tools‚ the BCG matrix and the Directional Policy Matrix (DPM). We have
Premium Strategic management Strategic business unit
hard to enter the online market and compete with them. Ansoff Matrix Introduction The Ansoff Growth matrix is a tool that helps businesses decides their product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies that set the direction for the business strategy
Premium Marketing