FEEL GOOD"‚ fashion is offering huge potential to penetrate deeper into the untouched Indian markets. The research study has been carried out to study the significance and relative importance of increasing brand awareness and need for brand extension by fashion brands. 2.1 BRAND AWARENESS Brand awareness refers to customers ’ ability to recall and recognize the brand under different conditions and link to the brand name‚ logo‚ jingles and so on to certain associations in memory. It consists
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1.0 SECTION A 1.1 PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers‚ Billabong is a brand designed by surfers‚ for surfers. In 1973‚ Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today‚ Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us‚ but for fashion and
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Weakness 1. Due to many options available‚ brand switching is high and low brand loyalty 2. Limited global penetration Opportunity 1. Entering into pharmaceutical business 2. Leveraging on brand name David Jones to enter into other product line extension Threats 1.Increasing domestic competition as new brands coming constantly 2. High brand switching by customers means limited brand loyalty Strength 1.Strong domestic presence in Australian market in fashion‚ electricity and food products 2.
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MARKETTING ASSIGNMENT BY AJITESH CHOWDHURY MBA-MM 1 * An organization (or organisation – see spelling differences) is a social entity that has a collective goal and is linked to an external environment. It is the collection of organs of scientific methods and artefacts of the al ammeter. The word is derived from the Greek word “organon”‚ itself derived from the better-known word “ergon”‚ which means "organ" – a compartment for a particular task. An organization is defined by the elements
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Fabiha Habib Year 12 Extension History Proposal Preliminary Research When we were first given our extension history project tasks‚ I had absolutely no idea what areas I was going to research. I was going to research the Aztecs and the downfall of their empire. I was also considering researching the Amazons‚ but I was overcome by a whole new idea. The idea of pirates. I am a pirate fanatic‚ and I have seen many shows‚ series and movies that have portrayed pirates in different ways. During my
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chips. These three dips were the only Frito-Lay dips sold until 1983. The growing dip popularity accelerated the extension of the dip product line in 1983. In the early 1984 Frito-Lay introduced a number of cheese-based dips all of which were produced in the same nine ounce cans as the Mexican dips were sold. According to the marketing director Ben Ball “Cheese dips were a extension of Frito-Lay’s tortilla chip business and were a response to the Mexican food phenomenon sweeping the country.” From
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01.02 What Is Citizenship? (Honors Extension) The bill‚ titled to provide discretionary authority to an immigration judge to determine that an alien parent of a United States citizen child should not be ordered removed‚ deported‚ or excluded from the United States‚ “amends the Immigration and Nationality Act‚ in the case of an alien subject to removal‚ deportation‚ or exclusion and who is the parent of a U.S. citizen child‚ to authorize an immigration judge to decline to order such removal
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Your Home Extensions Owning a house is exceptionally normal in this day and age‚ yet because of the late lodging emergency numerous individuals are disappointed with their homes. The lodging air pocket guaranteed that lodging costs dove‚ making it shabby to purchase houses yet hard to offer them. Obviously‚ shabby is a relative term in the lodging market‚ and even in the present condition of the business sector (which is to some degree on the bounce back)‚ it can be exceptionally hard to get the
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Competition is Part of Life and Play is Part of Life Team C BCOM/275 July 8‚ 2013 Stephen Fant It is important to set the foundation of competitiveness in a child at the early stages of their childhood. The reason is because there is no running or hiding from youth competition. They will learn to be competitive from an early age. They will compete from toddlers and forward to compete in the classroom and in youth sports. In the classroom the children will compete against themselves‚ classmates
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Eleventh lecture: “Planning a Sustainable Town Extension (Alistair Hendry‚ 08.10.2015)” Before the 1st World War‚ Finland was part of the Russian Empire. Russia on preparing his defense bastions Finnish‚ in particular‚ to secure the capital city of St. Petersburg from potential attackers. Hennala was one of those days new garrisons. Helsinki and St. Petersburg between railway connections along its location was strategically m major. Hennala construction began in 1911. The plans were drawn up by the
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